1. Sweden – US Entrepreneurial Forum 2009 How to Fund Your Company in Turbulent Economic Times

2. Sources of Funds Self-Financed Friends & Family Angel Investors Venture Funds Government Programs Strategic Partners Suppliers In-Kind Investors Service Providers

3. Realities of the Current Market Smaller Private Kroner All Around – Venture Capital Funds – Venture Capital Investments – Angel Investors – Angel Investments Greater Government Kroner in Many Countries Reduced Appetite for Risk Changing Regulatory Environment

4. Strategies & Tactics Be 110% Prepared for Meetings Use Milestones Whenever Possible Conserve, Conserve, Conserve Consider Cross Border Alliances Understand Your Fundraising Audience – Domestic – US

5. 5

6. 2,500 Business Plans 25 VC Investments 5 Wins The Venture Fund Lifespan Funnel 6

7. Historical Realities Venture capital funding rate 1-2% Venture capital success rate 10-20% Venture capital failure rates 20-40% Investment IRR hurdle rates driven by these statistical realities 7

8. Ultimate Reality Fundraising is Always Hard Even in “Easy” Fundraising Environments Some Opportunities are Shut Out Being Entrepreneurial Means Adapting to Change If this were easy, everyone would do it. It is the hard that makes it great.

9. Thank You Clare Fairfield clare.fairfield@gmail.com Chairman, Venture Capital Institute