1. Seed Forum Pitchtraining Camp
Introduction to investor readyness

2. 3 aims Presentation skills Content – the investment proposal
Plan for long-term private equity funding for growth

3. 3 deliverables 7 min full pitch 30 sec power pitch
Answer the question – what is disruptive ?

4. Agenda Pitch Training Camp
Introductory brief
Presentations in process groups – practice
Workshop on main parameters for investor readiness
Plenary lectures investor readiness
- Documents in the investment process
- The investment process – a detailed description
- Preparation for due diligence
- Negotiation techniques
- How to protect the competitive edge
- The art of networking

5. Investor mind-set What is the business concept?
Who is the team and why will you succeed ?
What is the market or market niche ?
What are the competitive advantages?
What is unique ?
What is the business model ?
What is the capital need?
How will the invested funds be used?
What is the exit strategy ?

6. Value drivers Industry sector (size, growth, margin etc.)?
Commercial competence in the team?
Team members – previous entrepreneurial and exit experience?
IP?
Scalable business model?
High margins on sales ?
Positive balance sheet?
Recurring revenues?
Multiple revenue streams ?
Commercial proof of concept ?
First move advantage ?
Shorter exit period than 3 years ?
Market disturbing exit strategy ?
Comparable exits ?

7. ”BORN GLOBALISM IS THINKING BIG"

8. How to innovate ?
To create something new ?
To improve the existing ?

9. What is a growth company ?
Technology companies
Non-Tech companies with a growth potential
Lifestyle companies

10. Born globals Start-ups go international much earlier than before
Private equity funding is the new trend in internationalization

11. The concept Fundraising forums for start-ups and investors
Pitch Training Camps to make start-ups investor-ready
A process to reduce the risk on investment

12. The Process Nomination Pitch training camp Evaluation
Fundraising forums

13. Investors mind-set To reduce the risk Start-ups investor ready
High quality deal-flow
Syndicate investments
Networking with investors

14. Types of investors Private investors Structured capital
Friends, family and founders (FFF)
Business Angels (BA)
Structured capital
Seed Funds
Venture Funds (VC)
Corporate Venture
Family offices

15. The «Seed Gap»
Cash-positive
Market launch
FFF BA
Seed Funds VC PE

16. Start-up mind-set Funding Internationalization and growth
Competence in investor readiness
Mind-set – THINK BIG
B2B

17. Seed Forum 2002 – 2013 26000 investors in Seed Forum database
2000 nominators in the network
1600 members in the start-up alumni community
More than 200 partners globally that contributes to Seed Forum
Investor matchmaking forums in 27 countries
Local forums in 5 countries
Companies selected to present from 23 countries

18. Seed Forum Global 2013

19. A global concept A not-for-profit best practice initiative
A concept for access to new markets
Export process from Norwegian innovation
A global community for investors, start-ups and key-persons in innovation

20. A complete concept Fundraising forums Seed Forum Academy
Seed Forum Alumni
Business Angel Networks
I-HUB accelerators
Access to new market services

21. Investor approach Your own direct talks
With a broker / Corporate Finance Partner
Fundraising forums – Seed Forum
Combination of all above

22. The forum format Last minute brief Morning forum + networking
Evening reception
Late Night Seed Forum
Round-up session

23. Round-up session Leads sorted in 3 priority groups
- A: Immediate meetings
- B: Immediate s
- C: Courtesy
Creating concrete follow-up strategies

24. After the initial contact
Investor ”go ahead”
Investor approval 1
Investor approval 2
Negotiations on documen-tation
Initial contact / Seed Firum
Initial discussions
Innledende diskusjoner
Term Sheet
Due Diligence
Closing
General review of:
The company
Business plan
Financial statements
/ budget
Discussions with
management
Main terms and
conditions of the
investment
Legal
Technical
Environment
Market
Transactions
Agreement
Shareholders
Loan Agreement
Employment
agreements

25. Documents to prepare BS - Seed Forum Business Summary
PP investor presentation
IM - Investment Memorandum (and one-pager summary)
Miniature due diligence booklet
Non-disclosure agreement

26. The concept of DRAMA

27. How to present persuasively
Framing
Hyping
Enthusiasm
The WOW factor
Presenting as a ”Super profit” opportunity
AND – THE ART OF NETWORKING

28. Development of pitch
Make standard presentation according to investors mind-set
Find the trigger points / value drivers
2) Practice standard presentation
4) Make your presentation special

29. Investor mind-set What is the business concept?
Who is the team and why will you succeed ?
What is the market or market niche ?
What are the competitive advantages?
What is unique ?
What is the business model ?
What is the capital need?
How will the invested funds be used?
What is the exit strategy ?

30. Value drivers Industry sector (size, growth, margin etc.)?
Commercial competence in the team?
Team members – previous entrepreneurial and exit experience?
IP?
Scalable business model?
High margins on sales ?
Positive balance sheet?
Recurring revenues?
Multiple revenue streams ?
Commercial proof of concept ?
First move advantage ?
Shorter exit period than 3 years ?
Market disturbing exit strategy ?
Comparable exits ?

31. Presentations Who are you ? What`s your business? Why are you here?
Why are you an entrepreneur?

32. Practicle run-through
Introduction of presenter
Do not look at the screen !
Warning after 6 and a half minute
Questions and coaching
Where to start ?

33. IMPORTANT AGREEMENT
It is better that we comment things now that you will hear it from investors later !
AGREE ?