1. Paintball Elements
Owner:
Jacob Stoy

2. Name: Paintball Elements
Business Model
Reason: In Pennsylvania, we have to face all the elements of weather such as rain, sleet, snow, and sun.
Name: Paintball Elements
Service: Rent out both Paintball equipment and the use of fields to both private parties and “free play”.
Type of Business
Status: Start-up
Legal Form: S-Corperation
Reason: liablilities
Form And Status
Free standing building with 21.3 acres for paintball fields.
Lincoln Rd Penn Hills, PA 15235
Location

3. Floor Plan

4. Paintball
Field
Example

5. Hours, Pricing, and Products
Hours of Operation
11am – 5pm Sat-Sun
5pm-10pm (Night w/ lights) Fri-Sat
10am-5pm (Reservations) Mon-Fri
Pricing
Moderate Price Range
Average spending per person: $50
(Paintball is an expensive sport)
Focus on rental fees, not paint
Products
Rentals
Field Renting
Mainly “free” play
Paintballs, guns, air compression, mask, pods, barrel plugs.

6. Goals and objectives
Provide paintball service like no other in Pittsburgh.
Introduce a new pricing plan than competitors that save money for both the business and consumer by cutting out the middle man.
Become successful enough to eventually expand.

7. Background I have been playing Paintball for many years.
My brother and I have always been looking for a good place to play
We finally settled at three rivers but dislike the service and the prices.
The only reason we go is because of the convenience of its proximity

8. Jobs Cashier Referee Mechanic Must ring up any new entries
Knowledge of basic paintball subjects
Fill up empty tanks of players
Referee
Must put together teams and games for players
In control of each party that is playing
Must maintain the safety of all players and enforce rules.
Mechanic
Fix any problems with guns and equipment
Maintain all inventory/stock

9. Employee Wages
Employees will work mostly on minimum wage ($7.25 per hour)
Minimum of
12 Referees
8 Cashiers
6 Maintenance Workers
Total of about 700 working hours a month
27 working hours per Employee
$5000 dollars a month

10. Hiring Process First place to look would be high schools.
Preferably juniors and seniors with paintball experience.
If not enough, then fliers around the local area
This will allow easy commute for workers
Interview promising applicants
Look for some knowledge of paintball and/or competence.
Train those who need it in the fields that they will be performing.

11. Job Specification Form
Company: Paintball Elements
Job Title: Referee Rate of Pay: From $7.25 to $8.00 per hour
Previous Job in Organization Chart: None
Next Job in Organization Chart: None
Supervisor’s Job Title: Owner – Jacob Stoy
Qualifications
Education: 10th grade high school or above.
Experience: Some paintball experience required.
Physical Requirements: Move around quickly – good eyesight and judgment in all things paintball.
Specific Skills or Abilities Required: Count even teams, fix minor problems on guns, chronograph paintball speed.
Training provided: Rules of paintball, shadowing trained referees.
Job Requirements
Major Job Tasks: Referee paintball matches, ensure the safety of players by enforcing rules, provide help to customers in all things paintball.

12. Job Specification form cont.
Specific Job Duties:
Provide help with minor gun problems
Chronograph guns to ensure safe FPS
Referee games to ensure player safety
Discuss rules with all players to ensure no confusion.
Number of work hours Required per week
Maximum: 25 Minimum: 15
Normal Work Schedule:
Daily: 5 hour days Mon-Thu Mon-Thurs: 12pm-5pm
Friday: 5 hour shifts (morning and night) Friday: 12pm-5pm; 5pm-10pm
Weekly: 6 hour Work days (weekends) Sat-Sun: 11am-5pm
Employee Benefits Provided:
Vacation: Non-paid
Insurance: None
Other: Free use of fields to employees.

13. Us Versus the Competition
Why are we better?
Different pricing strategy that saves both the consumer and the company money
Better location that allows more people to easily get to our fields
Better service to each individual player from novice to pro

14. Target Market All paintball players from pros to novices Free play
Target kids to young adults from 16 to 30
Well set up fields attract the more experienced players
Friendly service to those new to paintball
Private Party
Target anyone who wants to paintball with people they know
Company outings, Bachelor parties, birthday parties, etc.
Good prices and service

15. Grand Opening 15 dollar admission 50 dollar paint Free air
Counts toward punch card
Big Themed battles
Raffles for gold, silver, and bronze passes

16. Includes free entry, rental, and air for a year
Marketing
Cost: $250
Includes free entry and air for a year.
Cost: $200
Includes free entry for a year.
Cost:
$300
Includes free entry, rental, and air for a year
GOLD
BRONZE
SILVER

17. MARKETING FRONT BACK Gold Member PAINTBALL ELEMENTS Name: John Smith
Exp: 4/30/13
BACK
Benefits of gold membership include free admission, free air/co2 refills, and MVP service.
Caution: Paintball is a dangerous sport, the user of this card assumes all risk and liability associated with paintball while on the fields.

18. Buy 10 admissions get 11th Free
MARKETING Cont.
Paintball Elements
Splatter Card
Buy 10 admissions get 11th Free

19. Paintball Elements Equipment List
Note: List any Equipment needed for start-up
Required Equipment for Start Up
Amount
Total
Resource
Technology
Computer(s) $
ebay
Printer(s) $
Phone(s) $
Web Page $
Cash Register(s) $
Total Technology Cost
$ ,450.00
Equipment
Air/CO2 Compressor
$ ,000.00
50 rental guns
$ ,000.00
75 rental tanks
$ ,000.00
Repair tools
$ ,000.00
Other parts/rentals
$ ,000.00
Total Equipment Cost
$ ,000.00
Furniture & Fixtures
Building
$ ,000.00
Total Furniture Cost
Other Assets
Land
$ ,000.00
Battlefield props
Battlefield tools $
Total Cost of Other Assets
$ ,250.00
TOTAL COST OF EQUIPMENT
$ ,700.00

20. $ 359,050.00 Paintball Elements Start Up Costs
Note: Required Start-up Funds for New Business
Required Start-Up Funds
Amount
Totals
Fixed Assets
Technology
$ ,450.00
Equipment
$ 22,000.00
Furniture and Fixtures
$ 100,000.00
Other Fixed Assets
$ 123,250.00
Total Fixed Assets
$ ,700.00
Start-up Costs (one-time)
Legal and Accounting Fees
$ ,000.00
Licenses
Rent Deposit $
Utility Deposit $
Other one-time costs
Total Start-up One-time Costs
$ ,250.00
TOTAL START-UP COSTS
$ ,950.00
Note: Copy from Income Statement
Operating Expenses
One-Month
Cost of Goods Sold
$ ,200.00
Owner's Yearly Salary
$ ,000.00
Wage Expense
Rent Expense
Advertising Expense $
Supplies Expense
$ ,000.00
Utilities Expense
$ ,000.00
Cell phone & Internet $
Insurance Expense
Total Operating Capital
$ ,350.00
Six-Month Operating Expenses + One-time Costs
$ ,100.00
Total Start-up Funds Required
$ 359,050.00
**Start-up Funds + Six-Month Operating Expenses

21. Paintball Elements
Income Statement
31-May-12
June
July
August
September
October
November
Revenue from Sales
$ 37,500.00
$ 33,750.00
$ 30,000.00
$ 25,000.00
$ 20,000.00
$ 17,000.00
Avg. Customers/Day 30 25 20 17
Avg. Purchase Price $ $ $
Days open per month
Cost of Goods from Sales
$ 1,200.00
Avg. Industry Markup
50%
Gross Profit
$ 36,300.00
$ 23,800.00
Operating Expenses:
Owner's Yearly Salary
$ 60,000.00
$ 5,000.00
Wage Expense
$ 4,500.00
$ 4,000.00
$ 3,500.00
Inventory Expense
$ 3,000.00
$ 2,500.00
Advertising Expense $ $ $ $ $ $
Supplies Expense
$ 2,000.00
Utilities Expense
$ 1,500.00
$ 1,000.00
Cell phone & Internet $
Insurance Expense
Loan Payment
$ 3,635.21
*4% interest over 10 years
Total Operating Expense
$ 24,785.21
$ 24,710.21
$ 24,635.21
$ 21,035.21
$ 19,935.21
$ 18,375.21
Net Income
$ 11,514.79
$ 7,839.79
$ 4,164.79
$ 2,764.79
$ (1,135.21)
$ (2,575.21)

22. Loan Information Require a 360,000 dollar loan
This includes building, land, and set up fees
At 4% interest we expect to pay back the loan in 10 years
3,635 per month
With projected income, company should maintain substantial profit even while paying back loan