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Corporate Relations and Community August, 2012.

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Presentation on theme: "Corporate Relations and Community August, 2012."— Presentation transcript:

1 Corporate Relations and Community August, 2012

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3 Checks of inflating pressure More than 179,000 tires checked Leaflets to educate drivers Crash Simulator About 20,000 people tried the crash test The device is part of “Toyota and you” Program for young drivers Women Campaign Capitalize on women’s role as users of our products Involve Sales Network in activities concerning women Spread the four pillars of the campaign “Think Before You Drive” Make known our POS as the right place to make purchases since they offer global services for the vehicle, where to buy tires, get mechanic assistance or get the oil changed, among other benefits Road Safety Campaigns

4 Programs targeting family and students Conferences on Safety Prestigious journalist Rubén Daray addressed 15.550 people. TC2000 Goes to School Chats at school 200,000 students 670 schools 156,500 km. Awards Two important recognitions: Mercurio Award and Bridgestone Group Award

5 Environment

6 Patron Manometers For dealers to adjust measures and special devices for drivers. Forestation Agreement With Lomas de Zamora Municipality. 300 Trees were planted and 87 associates with their families were part of the event. Garrahan Foundation Up to date 209 kg. of plastic caps and 28.760 kg. of paper collected for recycling.

7 Environment Tire Recycling Plant Provides the reutilization of almost 40 tons of used tires in Buenos Aires Province From a recycled tire we obtain: 80% rubber, 15% steel and 5% nylon. The product obtained is used as fuel, synthetic lawn, sports flooring, mix with asphalt, etc.

8 Education Bridgestone Business School Awards Argentine Industrial Union Award and Mercurio Award

9 Health Health and best quality of life of our teammates and their families is a main goal fostering: Vaccination Campaigns Prevention Campaigns (Dengue – N1H1 Flu) Conferences on Nutrition, Breast Cancer, etc. Fitness Center opened to teammates and their families

10 Community Bridgestone addresses the main needs of the community such as health, education, food and we offer aid in times of natural disasters, in Haití, Japan, Chile and Tartagal, in the north of Argentina. 4 th. Run/Walk Event 2012 Declared of Cultural Interest IN aid of Betania, NGO Participants: 450 - Teammates, Neighbors, Dealers, Users Money Collected: $ 32.887 The Museums Night As in cities like Germany, México and Brazil, Argentina enjoys “The Museums Night”, the second night in November, with free access. A way to let teammates and their families get close to art and culture, to visit historic buildings and museums. Almost 366 people were part of the event. Participants: 400

11 Community Solidarity Caravan To take solidarity help to schools and indigenous communities settled in areas that are only accessible by 4WD vehicles. Aim Involve our Sales Network in solidarity practices. Add end users to BSAR solidarity actions. Focus on the action from the axes Community and Road safety. Achieve deeper knowledge of the benefits of our products on tough terrains. Strategy Involve 4WD drivers, who usually take up BSAR Safe Driving training for this kind of vehicles, as our clients’ guests. Apply the knowledge acquired during the training on tough terrains. Make them feel part of a committed solidarity action Participants Dealers – Users – Teammates – Sponsors Donations 2010 4 Tons – 6 Schools and Indigenous Communities 2011 9 Tons - 8 Schools and Indigenous Communities 2012 11 Tons – 6 Schools AGREGAR PREMIO RSC EN INGLES

12 Thank you!


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