1. Past Exam Questions Assess different explanations of the extent to which the media influence people’s attitudes and behaviour? (20 marks) Assess different explanations of the extent to which the media influence people’s attitudes and behaviour? (20 marks) “Through socialisation in the family, school and mass media, society teaches us how to think from the moment we are born until the day we die” Assess this claim. (20 marks) “Through socialisation in the family, school and mass media, society teaches us how to think from the moment we are born until the day we die” Assess this claim. (20 marks) Briefly examine some of the ways in which the mass media may create negative images of certain social groups. (10 marks) Briefly examine some of the ways in which the mass media may create negative images of certain social groups. (10 marks)

2. Past Exam Questions Briefly examine some of the ways in which individuals are socialised within the family and in other social groups. (10 marks) Briefly examine some of the ways in which individuals are socialised within the family and in other social groups. (10 marks) Briefly examine the ways in which particular social groups may be labelled and stereotyped by the mass media. (10 marks) Briefly examine the ways in which particular social groups may be labelled and stereotyped by the mass media. (10 marks) Briefly examine the influence of socialisation on the creation of a person’s identity. (10 marks) Briefly examine the influence of socialisation on the creation of a person’s identity. (10 marks)

3. Learning Objectives To develop an understanding of our identity and how it is created. To develop an understanding of our identity and how it is created. To explore how Globalisation has affected our identity. To explore how Globalisation has affected our identity. To develop an understanding of Postmodernism and assess whether our identity has been affected by Postmodernism. To develop an understanding of Postmodernism and assess whether our identity has been affected by Postmodernism.

4. Socialisation and Identity Socialisation is the term used for the process by which individuals learn and perform behaviour expected of them by society. Socialisation is the term used for the process by which individuals learn and perform behaviour expected of them by society. Agents of socialisation- people and groups that influence our self-concept, emotions, attitudes, and behaviour. Examples: Family, peers, and mass media Agents of socialisation- people and groups that influence our self-concept, emotions, attitudes, and behaviour. Examples: Family, peers, and mass media The process of Socialisation gives us our IDENTITY The process of Socialisation gives us our IDENTITY

5. Identity What is your identity? Brainstorm all the things that you think have given you your identity. What is your identity? Brainstorm all the things that you think have given you your identity.

6. Identity- Who are you? Language Language Religion Religion Food Food Popular culture Popular culture TV TV Media Media Music Music Education Education Gender Gender Age Age Family Family Appearance Appearance Name Name Genes Genes Family Family Memories Memories Work Work Legal status Legal status Ethnicity Ethnicity Nationality Nationality

7. Identity Personal identity is made up of all the factors that influence personal identity such as gender, age, etc. Legal identity is of crucial importance because it enables you to be entitled to education, social security, health care, to leave and return to your country, to prove your age, to find formal employment, to own property, to have a bank account, to have protection from the government against war and neglect, to get married, to vote and to receive inheritance. Those that do no have legal identity may have not enforceable human rights Personal identity is made up of all the factors that influence personal identity such as gender, age, etc. Legal identity is of crucial importance because it enables you to be entitled to education, social security, health care, to leave and return to your country, to prove your age, to find formal employment, to own property, to have a bank account, to have protection from the government against war and neglect, to get married, to vote and to receive inheritance. Those that do no have legal identity may have not enforceable human rights

8. Being British "Being British is about driving in a German car to an Irish pub for a Belgian beer, then travelling home, grabbing an Indian curry or a Turkish kebab on the way, to sit on Swedish furniture and watch American shows on a Japanese TV. And the most British thing of all? Suspicion of anything foreign ".

9. How many of each of the following can you identify in the UK? National identity National identity Regional identity Regional identity Ethnic identity Ethnic identity Religious identity Religious identity

11. Globalisation The term “globalisation” describes the increased mobility (movement) of goods, services, labour, technology and capital (money) throughout the world. Although globalization is not a new development, its pace has increased with the advent (start) of new technologies, especially in the area of telecommunications. (e.g. the Internet)

12. Globalisation If you left this room now you could be in Spain in 4 hours. If you left this room now you could be in Spain in 4 hours. You could find out what is happening in China by clicking on the Internet. You could find out what is happening in China by clicking on the Internet. You can get Thai, Indian and Chinese food at Tesco. You can get Thai, Indian and Chinese food at Tesco. Pop down the high street and you will see workers from Poland, Portugal and other countries. Pop down the high street and you will see workers from Poland, Portugal and other countries. Look at the labels on your cloths- I bet were made outside of the UK. Look at the labels on your cloths- I bet were made outside of the UK.

13. The Pic ‘n’ Mix of Identity Diversity Traditionally social class was used to give someone their identity. Is this still the case? Can we tell a person’s class simply by looking at them? Traditionally social class was used to give someone their identity. Is this still the case? Can we tell a person’s class simply by looking at them?

14. Identity the Traditional Way (VALUES) Upper, middle and working class. Upper, middle and working class. Woman at home, men in work. Woman at home, men in work. White, middle class Britain White, middle class Britain Men fancy woman and woman fancy men. Men fancy woman and woman fancy men. Poor people drive a Skoda and posh people drive a Porsche. Poor people drive a Skoda and posh people drive a Porsche.

15. Global Identity How has identity changed? Brainstorm your ideas. How has identity changed? Brainstorm your ideas.

16. Postmodernism We can no longer predict patterns of behaviour. The value systems influencing action (norms) are so unpredictable and diverse that we cannot generalise about motivations for actions. We can no longer predict patterns of behaviour. The value systems influencing action (norms) are so unpredictable and diverse that we cannot generalise about motivations for actions.

17. Features of a Post- modern Society Superficial- e.g. television advertisements that are about creating an image of a lifestyle not a product. Superficial- e.g. television advertisements that are about creating an image of a lifestyle not a product. Ahistorical- Fatboy Slim mixes music from several generations Ahistorical- Fatboy Slim mixes music from several generations Timeless- e.g. films that bear no resemblance to current affairs. Timeless- e.g. films that bear no resemblance to current affairs. New technologies allow us to engage in events without needing to be aware of the background. E.g. building a computer. New technologies allow us to engage in events without needing to be aware of the background. E.g. building a computer.

18. Activity Open the textbook and answer the questions on page 152. Open the textbook and answer the questions on page 152.