2. Introduction to Public Relations (sessi 01) Faculty of Letters Maranatha Christian University

3. ASSESSMENT : 30%= Mid-term examination 30 % = Assignment 40% = Final Exam Note: Your absence matters ! (max. 3 times per semester)

4. Your EXPECTATION ?

5. If I tell you “I am beautiful and exciting!” that is : ADVERTISING

6. If somebody else tells you that I am beautiful and exciting, that is : SALES PROMOTION

7. If you come & tell me you have heard I am beautiful and exciting, that is : PUBLIC RELATIONS

8. PUBLIC RELATIONS : in the literal sense: the art of making friends in the professional sense: the art of creating public trust & understanding towards someone, an institution or organization

9. PUBLIC RELATION = management of reputation (the result of what you do, what you say and what others say about you with the aim of earning understanding, support and influencing opinion and behavior). Note: There are minimum 2,000 definitions of PR in 1960, according to “International Public Relations Association” in other words:

10. Reality is not reality. In marketing, perception is reality.

11. 32.4% proportion of Japanese who do not want more tourists in their country, according to a government survey, due to the PERCEPTION that foreigners are mainly to blame for the rising crime rate. 1.2% proportion of crimes committed by foreigners in Japan last year (TIME magazine, March 22 2004 edition)

12. The PR Transfer Process HOSTILITY PREJUDICE APATHY IGNORANCE SYMPATHY ACCEPTANCE INTEREST KNOWLEDGE NEGATIVEPOSITIVE

13. At the heart of public relations’ activities is: COMMUNICATION

14. The purpose of PR = The purpose of Communication The purpose of communication: the change of cognition, afection & behaviour The purpose of PR: The change of cognition, afection & public positive behaviour

15. Due to building the PUBLIC TRUST so the target of PR is: PUBLIC

16. Target TARGET AUDIENCE (PUBLIC): message Investor Customer Press Staffs / Employees Supplier Financial institution Local government Business partners Opinion leaders Consumer bodies

17. PUBLIC & THE NEEDS CHARACTERISTICS: a. Internal public : - EMPLOYEE : good salary, promotion, compliment of being good at work - INVESTOR : safe investment, good asset - MANAGEMENT : the improvement of the workers’ quality in working

18. b. External Public : - NEIGHBOURS : feeling safe, organized environment, job opportunities, extra money - PRESS : “selling” events (controversial issues) - GOVERNMENT : management of natural resources, tax income, employees arrangement

19.  As a profession : PR (Humas) = profession (as a profession should have body of knowledge, professional ethics & control access): 1.Conceptor 2.Workers

20.  As a department:  Analogy: “CORONG” of a company  the center of the information both inward (to employees, etc) and outward (to press, etc)  deals with the structure of the organization (PR Director, PR Manager, PR Officer)

21. What is the difference between Marketing and PR? (both of them do communication activities)  Marketing : The orientation: Getting the high number of product selling  PR : The orientation : The creation of good image, public trust and support towards the organization

22. The relationship of Marketing and PR : If people TRUST a company People will TRUST & BUY the product (sample: STPDN)

24. Tell us: 1.Who you are 2.Why you are unique as an individual