1. The Mass Media and Politics Chapter 7

2. Into the thick of it What do we typically see on political talk shows? What do we typically see on political talk shows? What do politicians tend to do on these shows? What do politicians tend to do on these shows? “Boots on the ground.” “Boots on the ground.” http://www.youtube.com/watch?v=MDUQW8LU Ms8 http://www.youtube.com/watch?v=MDUQW8LU Ms8 http://www.youtube.com/watch?v=MDUQW8LU Ms8 http://www.youtube.com/watch?v=MDUQW8LU Ms8

3. The Mass Media today What is the mass media? What is the mass media? Television, radio, newspaper, magazines, the internet and other popular communication outlets. Television, radio, newspaper, magazines, the internet and other popular communication outlets. Media Event: Events that are purposely staged by politicians for the media Media Event: Events that are purposely staged by politicians for the media Print media to electronic media. Print media to electronic media. 1960 1 in 2 adults purchased newspapers 1960 1 in 2 adults purchased newspapers 2008 1 in 5 adults purchased newspapers 2008 1 in 5 adults purchased newspapers

4. Getting cozy President Franklin D. Roosevelt was the first to address the press as an ally. President Franklin D. Roosevelt was the first to address the press as an ally. 1,000 press conferences in his 12 years. 1,000 press conferences in his 12 years. The press revered him for this. The press revered him for this. Until Watergate and Vietnam, reporters and politicians had a positive relationship Until Watergate and Vietnam, reporters and politicians had a positive relationship Investigative journalism: the use of in- depth reporting to discover schemes, putting reporters at combative roles with politicians. Investigative journalism: the use of in- depth reporting to discover schemes, putting reporters at combative roles with politicians.

5. Print Media Those who read newspapers, tend to be more politically engaged Those who read newspapers, tend to be more politically engaged Why? Why? Newspaper: 100,000 words on average issue Newspaper: 100,000 words on average issue Newscast: 3,600 words per broadcast Newscast: 3,600 words per broadcast Why have newspaper sales been dropping? Why have newspaper sales been dropping? News websites, blogs, twitter. News websites, blogs, twitter.

6. Play the game! Put yourself in a politicians shoes. Put yourself in a politicians shoes. Decide on a message you want the public to hear. Decide on a message you want the public to hear. Create a list of key phrases that you and your team will repeat about that topic. Create a list of key phrases that you and your team will repeat about that topic. Then create an action plan on which media outlets you will utilize. Then create an action plan on which media outlets you will utilize. Liberal: MSNBC, Conservative: Fox, Moderate: CNN Liberal: MSNBC, Conservative: Fox, Moderate: CNN Finally, a list of potential problems that could occur. Finally, a list of potential problems that could occur. Remember West Wing?? Remember West Wing??