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Fly High Airways presents. Overview Fly High Airways brings to you the unique concept of Aerial Advertising, for the first time in India Aerial Advertising.

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Presentation on theme: "Fly High Airways presents. Overview Fly High Airways brings to you the unique concept of Aerial Advertising, for the first time in India Aerial Advertising."— Presentation transcript:

1 Fly High Airways presents

2 Overview Fly High Airways brings to you the unique concept of Aerial Advertising, for the first time in India Aerial Advertising is highly popular in western countries and the developed world as a distinctive mode of Advertising In Aerial Advertising, an aircraft flies at low altitude over inhabited areas, towing a big banner with logo and message of the advertiser This highly visible form of advertising showcases the products or services of the advertiser to millions of consumers, increasing brand awareness, resulting in more customers and sales

3 Description The Aircraft towing the banner with logo and message flies at a low altitude of 1000 feet over a city and just 500 feet above beaches, resulting in high visibility The Aircraft flies for a fixed time (minimum 1 hour) circling the targeted areas for repeat visibility and higher impact of the advertising campaign Besides increasing the brand image, Aerial Advertising also creates a buzz for the brand, and may even be reported in the print media, giving wider publicity to the brand

4 Comparison with other forms of Marketing Aerial Advertising promises of better Return on Investment (ROI) compared to other modes of advertising, as it is a no-competition medium In TV commercials, scores of ads are shown to the viewer in a fixed time slot, resulting in lesser recall value of the ads In print medium, hundreds of ads appear in a magazine or newspaper, that too with a very short shelf life, thus only a few are remembered In Aerial Advertising, only one brand gets etched in the memory of the viewer due to this unique mode and repeated visibility, thus making him/her remember the same for a longer time With Aerial Ads there is no Ad clutter or competition, like with traditional billboard advertising

5 What can be Promoted Can be Promoted Any product, service, event, deal, offer etc can be promoted through this novel mode of advertising Mass services like Insurance, Banks, Hospitality, etc and products like Mobile Phones, Cars, Gadgets etc can be advertised to a large base of consumers Events like Elections, Festivals, Sports, Concerts, Religious Activities can also be promoted through Aerial Advertising Deals and Offers on any product or service can be displayed through this medium, resulting in instant publicity in a particular area

6 Target Audience The ad campaign of Aerial Advertising can be conducted to cover areas with large density of people. Besides cities, the Aircraft with banners can be flown over beaches, areas of tourist interest, religious congregations, sports meets, and similar venues

7 Banners and Logos Banners Logos Spectacular Banners and Logos are designed and created for sharp visibilityComputer designed High Resolution prints of banners, logos and messages in various sizes can be made

8 Technical Details of Ads The LETTER BANNER may have up to 40 charactersThe Logo may have up to 20 or 25 changeable characters attached The art work is designed, taking the Viewing Distance into consideration

9 Impact of Aerial Advertising The impact of Aerial Advertising recorded in the western countries is as follows 88% REMEMBERED THE BANNER PASSING !!! 79% remembered what was advertised 67% remembered at least one-half of the message

10 The Aircraft Fly High Airways has bought a new aircraft for banner towing – the American Champion Scout 8GCBC, fitted with a single piston engine This is a new type of aircraft, and Fly High Airways is the first to operate this type of aircraft in India as well as in South Asia This aircraft is equipped with a special mechanism for banner towing The operations of Fly High Airways are based at Ludhiana in Punjab, but can fly this aircraft all over India

11 The Team Fly High Airways has a well qualified and experienced team of pilots, engineers, technicians and ground staff The aircraft is regularly maintained to provide trouble free and seamless service to its clients

12 Air Charter Services Besides popularizing the concept of Aerial Advertising in India, FlyHigh Airways also provides a host of Air Charter Services by arranging aircrafts and choppers from its associates, as and when needed. FlyHigh Airways offers the following Air Charter Services: Personal VisitsCorporate TravelAir Ambulance Marriage FunctionsPilgrimagesJoy Rides

13 Contact Us For further details and commercials of Aerial Advertising and Air Charter Services, please contact Meenakshi Sharma C-1049, Sushant Lok 1, Gurgaon – 122001 (Haryana) Phone : 9818970342 E-mail : meenakshi.flyhigh@gmail.com Meenakshi Sharma C-1049, Sushant Lok 1, Gurgaon – 122001 (Haryana) Phone : 9818970342 E-mail : meenakshi.flyhigh@gmail.com Vijay Sharma 10-11, Court Road, Amritsar – 143001(Punjab) Phone : 9814050287 E-mail : vijay_national@rediffmail.com Vijay Sharma 10-11, Court Road, Amritsar – 143001(Punjab) Phone : 9814050287 E-mail : vijay_national@rediffmail.com


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