1. BUSINESS ENVIRONMENT

2. Environment is our surrounding. The surroundings or conditions in which a person, animal, or plant lives or operates. Shumeet Grewal

3. Business mean those human activities which involve production or purchase of goods with the object of selling them at a profit. Conditions: Regular dealing, Sale/Transfer, Profit, Risk. Shumeet Grewal

4. Objectives of Business Profit Growth Innovation Social –service to society Employee satisfaction & development Quality product & services Fair return to investors Good corporate citizenship Shumeet Grewal

5. Business Environment consists of all those factors which have a bearing on business. Business environment provides information about internal and external factors that are responsible for or considered when making decisions by Managers. Shumeet Grewal

6. Types Of Environment Environment InternalExternal Micro Macro Shumeet Grewal