1. Lesson 2.1 Sports & Entertainment Marketing Defined Copyright © 2014 by Sports Career Consulting, LLC

2. USOE Standard 1.1 Discover the World Of Sports Marketing Standard 1: Students will discover the world of Sports and the use of marketing to promote sports and non-sports businesses in sports

3. Objective 1 Identify and understand the components of the marketing mix as it relates to sports marketing.

4. LESSON 2.1 What is SEM? Copyright © 2014 by Sports Career Consulting, LLC "I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok.” - NBA Star, Shaquille O'Neal

5. LESSON 2.1 What is SEM? What is Sports & Entertainment Marketing? To define Sports & Entertainment Marketing, you must first understand the foundation of the term:  Marketing  Sports  Entertainment Copyright © 2014 by Sports Career Consulting, LLC

6. LESSON 2.1 What is SEM? SportsEntertainmentMarketing The process of developing, pricing, promoting, and distributing products, or goods and services to satisfy customers’ needs and wants Whatever people are willing to spend their money and spare time viewing rather than participating A source of diversion or physical activity engaged in for pleasure Can Be Spectatorship Can Be participation & play Copyright © 2014 by Sports Career Consulting, LLC

7. Marketing Defined and the Marketing Mix or 4 P’s of Marketing

9. LESSON 2.1 What is SEM? It is the goal of the sports and entertainment marketer to provide a product or service that can satisfy the needs and wants of those individuals who choose to be entertained during their leisure time Leisure Time Leisure time is the time available to people when they are not working or assuming responsibilities, often times referred to as “free time” Copyright © 2014 by Sports Career Consulting, LLC

10. LESSON 2.1 What is SEM? Copyright © 2014 by Sports Career Consulting, LLC DURABLE GOODS NONDURABLE GOODS SERVICES IDEAS DURABLE GOODS NONDURABLE GOODS SERVICES IDEAS What is Marketed?

11.  PEOPLE  PLACES  ORGANIZATIONS  PEOPLE  PLACES  ORGANIZATIONS What is Marketed cont.?

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13. Producers Individuals or Companies that have products to be sold They create the “supply” They are willing to exchange the product or service for something of value

14. Consumers Individuals or companies that have needs to Be met and that have something to exchange They create the “demand” They have something to exchange for a Product or service and are willing to do so

15. Benefits of Marketing Add UTILITY to goods and services –Added value Makes buying convenient Maintains reasonable prices Provides a variety of goods and services Increases production

16. 5 Types of Utility FORM PLACE TIME POSSESSION INFORMATION

17. What is SEM? LESSON 1.1 REVIEW (ANSWERS) 1)Define sports marketing and entertainment marketing Sports marketing is the act of using sports as a platform to market products or services and increase sales; or the process of marketing and selling the sports property itself. Entertainment marketing is the process of developing, promoting, and distributing products, or goods and services, to satisfy customer’s needs and wants through entertainment, or any diversion, amusement, or method of occupying time Copyright © 2014 by Sports Career Consulting, LLC