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Outsmart, Outmaneuver and Outmarket $100,000,000+ Competitors Nancy Andrews Secret Agent Search Engine Safe Cracker.

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Presentation on theme: "Outsmart, Outmaneuver and Outmarket $100,000,000+ Competitors Nancy Andrews Secret Agent Search Engine Safe Cracker."— Presentation transcript:

1 Outsmart, Outmaneuver and Outmarket $100,000,000+ Competitors Nancy Andrews Secret Agent Search Engine Safe Cracker

2 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors It’s a whole new game to get to the top of the search engines… The big boys have woken up –SEO now a priority. –Huge payoff (little cost when compared to PPC). –Some have departments formed dedicated to SEO only

3 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors So the question becomes…. Can the Average Joe take on Mega $Million Companies and WIN?

4 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors TheGolfCollection.com #1 on Google, Yahoo and MSN for the term ‘golf gifts’ for 2 years. #1 ‘golf accessories’ Yahoo, MSN, Google –Fierce competition from Golfsmith, Golf Galaxy and Edwin Watts.

5 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors GolfShopSearch.com Ranks ‘above the fold’ page one on Yahoo and Google search engine results pages (SERPs) for the term ‘golf shops’. – beats Golf Galaxy and GolfSmith. Sits on page 2 of Yahoo for the term ‘golf clubs’.

6 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors How do I do it? Better yet…. How can YOU do it?

7 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Big Corporations Are…. Arrogant Slow to React Conservative in Practices

8 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Because we are small you and I can be…. Observant Nimble Willing to adopt cutting edge ideas BEFORE everyone else proves them first.

9 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors The Simple Secret of Search Engine Optimization (SEO) There are only 2 factors: 1.On-page optimization (keywords and phrases) But more importantly you need to focus on.. 2. Off-page Optimization (backlinks)

10 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Off-page Optimization 101: Links pointing to your site have certain attributes: Followability: Whether the link will be followed by search engine spiders. Static vs. dynamic; ‘no follow’ Reputation: What the link tells the search engine Anchor text in the link and text surrounding the link set reputation. Perceived Quality: –One way links (good) vs. multidimensional (not so good) –Links from whitelisted sites (great) vs. low PR (poor) or link farms (worst)

11 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Safecracking Secret #1 Google is has now officially dismantled the ‘Google Bomb’. Another cheap trick bites the dust!

12 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Safecracking Secret #2 Go DEEP with your links. Miss this important element and you risk a huge slide in rankings.

13 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Safecracking Secret #3 weak Google’s Supplemental Index (SI) isn’t a duplicate content penalty – it’s a designation of weak pages. – Is there any escape?

14 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Safecracking Secret #4 Spending time to analyze and select ‘long tail’ phrases (for SEO) to rank on is a waste of time! Long tail rankings come naturally.

15 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors New Baseball Site – SEO begins end of Jan. 2007 All Long Tail Traffic Without Real Effort

16 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Safecracking Secret #5 Gain as many of the advantages the big boys have in establishing your site as an authority site. –Size –Backlinks from other Authority sites –Website Age

17 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors A Peek Inside Nancy’s Safecracking Toolkit: 3 Techniques that will dramatically increase your ability to rise in search engine position Especially effective with Google and Yahoo

18 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Safecracker’s Lock Breaking Technique #1 Get links to interior pages easily and rank on 2 nd tier terms quickly. –Often overlooked opportunities with article writing

19 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Use this Ninja technique to fool Google on ranking: Carefully constructed anchor text rotation when acquiring links. LSI (Latent Semantic Indexing) is your secret tool. Safecracker’s Lock Breaking Technique #2

20 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Safecracker’s Lock Breaking Technique #3 Use expired domain auctions to get sites with page rank. Get a leg up with Google for practically pennies!

21 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors And Finally, An Invitation to the Ultimate Safecrack

22 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Who’s Heard of the Google Sandbox? The 9 – 15 month Google imposed ‘hold back’ that keeps sites from ranking on competitive terms The reason all the SEO ‘Gurus’ tell you to work on long tail rankings – because they don’t know how to beat it Those ‘Gurus’ would have you settle for mediocre results

23 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors settle Did you risk a substantial investment to start a business to ‘settle’? mediocre Do you want ‘mediocre’ results? more Or do you want more?

24 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Come watch real time proof that the Google Sandbox can be beat! Cheer us on as we take the baseball site down Google’s SERPs And get pointers on how YOU can beat Google with your site.Interested?

25 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors

26 For This Room Only…

27 How to Outsmart, Outmaneuver and Outmarket $100+ Million Competitors Free 60 Day Membership Page Rank Plus Our private tool for combing through expired domains for PR gems and for spying on our competition now available for you to use and profit from. Now let us show how we use it real time…

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