1. Ethics of Bridge Building

2. Situation at Hand Construct a Bridge from Milwaukie to Lake Oswego over Willamette to relieve traffic issues.

3. Stakeholders People who construct the bridge Lake Oswego residents Milwaukie residents General Public who uses the bridge People who financed the bridge Water traffic under bridge Non Motor traffic Police Departments Local Business in LO & Milwaukie

4. Interests Reputation / Credibility Lifestyle / Transportation Transportation / Safety Credibility / Profit Safety / Commute Convenience Public Safety Business / Profit

5. Coalitions People who live in Lake Oswego and Milwaukie Financers of bridge and constructors of bridge General public Bridge financers and local businesses

6. Ethical Framework General public: Utilitarianism view because it is in the interest of everyone and their safety. So for the good of everyone they want to make sure the bridge is safe and solid. The financial aspect of the bridge building is Ethical Relativism because the people involved are doing it to get something in return. (selfish?) Profit is forecasted to play a large part in their moral standards.