1. Slide 1 May 2009 Creating a culture for working better together

2. About the UNECE 56 member countries 200 staff Based in Geneva Different technical programs: o Statistics o Energy o Transport o Environment o Trade o Housing o Etc…

3. How to improve the situation?

4. Could Web 2.0 provide solutions?

5. Slide 5 May 2009 Santa 2.0?

6. Enterprise 2.0: the application of Web 2.0 within the organization

7. What is the problem? Boundaries within organizations between work units between geographical locations between social groups physical environment Email Restricted to sender/receiver(s) Content is hidden within inboxes Poor recordkeeping practices

8. Slide 8 May 2009 Examples of Enterprise 2.0  Blogs to document and share  Wikis for collaborating  Social networks strengthen ‘weak ties’

9. Slide 9 May 2009 Advantages of Web 2.0  Use is widespread  Relatively inexpensive  Flexible  Devolved to individuals  Informal and quick

10. Slide 10 May 2009 Risks  Choosing the right tools  Integration with existing systems  Loss of control  People will use them anyway

12. Slide 12 May 2009 You will need to have: 1. Senior management support 2. Communication 3. Culture 4. Incentives 5. Infrastructure

13. Slide 13 May 2009 Conclusions of UNECE study  General dissatisfaction with internal communication  Staff know about Web 2.0  Applications already in use  Lots of good ideas  Cultural change is needed

14. Questions for discussion 1. What plans do you have for using Web 2.0 for internal communication? 2. Is anyone using blogging successfully? 3. Is Facebook banned or encouraged in your organization?

15. Questions for discussion 4. What kinds of incentives and rewards exist to encourage internal communication? 5. How well can the management of internal and external communication be combined?