1. PS124-03, Introduction to Psychology
Memory and bias

2. Types of Memory Explicit Implicit
knowledge or experiences that can be consciously remembered.
Semantic
Episodic
Implicit
influence of experience on behavior, even if the individual is not aware of those influences
Procedural Memories
Classical Conditioning Associations
Priming

3. Example of word priming
AOCDRNDICG TO RSCHEEARCH AT CMABRIGDE UINERVTISY, IT DSENO'T MTAETR WAHT OERDR THE LTTERES IN A WROD ARE, THE OLNY IPROAMTNT TIHNG IS TAHT THE FRSIT AND LSAT LTEETR BE IN THE RGHIT PCLAE. TIHS IS BCUSEAE THE HUAMN MNID DEOS NOT RAED ERVEY LTETER BY ISTLEF, BUT THE WROD AS A WLOHE

4. The process of storing memories
Sensory Memory
Information that is not attended to is lost
Very brief form of storage
Short-term memory
Kept more than a few seconds, less than a minute
The magical number 7+-2
Chunking
Long-term memory
Requires rehearsal and assigned meaning, infinite storage capacity
Once information is there, rehearsal is no longer needed

5. Concepts associated with memory encoding
Maintenance Rehearsal
Elaborative Rehearsal
Distinctiveness
Mnemonic Devices (method of loci)
Enactment Effect
Prospective Memory
Retrospective Memory
Spacing Effect
Serial Position effect (recency and primacy)
Tip of the Tongue Phenomena

6. Schemas
Schema - A pattern of knowledge in long-term memory that helps us organize information.
Schemas –
Objects
A chair has four legs
People
Fred is mean and stubborn
Events
I will go to the parade on the 4th of July and watch floats, get candy, etc
Social Groups
Stereotypes – ex - women are bad drivers

7. Cognitive Bias Table 8.3 of readings Types of bias Source monitoring
Confirmation bias
Functional Fixedness
Misinformation Effect
Overconfidence
Salience
Rep. Heuristic
Availability Heuristic
Cognitive Accessibility
Counterfactual thinking

8. Questions/Concerns