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Contact (877) 925-5446 Marketing During an Economic Downturn Strategies to Adapt and Align to Marketplace Demands Scott Hamilton AMA December 10, 2008.

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Presentation on theme: "Contact (877) 925-5446 Marketing During an Economic Downturn Strategies to Adapt and Align to Marketplace Demands Scott Hamilton AMA December 10, 2008."— Presentation transcript:

1 Contact (877) 925-5446 Marketing During an Economic Downturn Strategies to Adapt and Align to Marketplace Demands Scott Hamilton AMA December 10, 2008 Contact (877) 925-5446

2 Research Question What are the biggest marketing challenges that you would expect to face in your next 100 days? In a word…

3 Contact (877) 925-5446 2009 Challenges NCMI Study*- Top 4 Challenges: 1. Topline revenue growth 2. Consistent execution of strategy 3. Profitable growth 4. Finding qualified talent *New Client Marketing Institute Oct. 2008

4 Contact (877) 925-5446 What CEO’s Say… ALLIGN™ 2008 CEO Study and Client Sampling - when asked about their own organizations, answered: 1. Lack of focus 2. Unpredictability 3. Frozen in place 4. Poor decision making 5. Low adaptive skills 6. Mis-directed optimism 7. No clear context

5 Contact (877) 925-5446 How to Build Internal Engagement Find ways to connect the workforce to marketing strategy Relate business success to personal success Build leadership credibility

6 Contact (877) 925-5446 Maintain a focus on ROI

7 Contact (877) 925-5446 What does your Internal Brand look like? Contact 877-925-5446


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