1. Ken Robbins, President Response Mine Interactive 10.17.11 @kenrobbins @acquirecustomer

2. The Killer Business Strategy Efficiently acquire high value customers. Allowables Measure Database CRM Report / analyze Test Recognize Segment Score Lifetime Values Communicate Repeat purchase Reward

3. more new customers

4. 5% 4% 3% 2% 1%

5. Improving conversion rate - more sales -access to more media for same efficiency

6. publicity advertising marketing site call center sale

7. Efficiency $2,685 40% Gross Margin

8. Efficiency

9. +187% Profits

10. Improving Conversion marketing website phone

11. Landing pages 1.load fast 2.benefits & value to customer 3.clear call to action 4.persuade 5.trust (badges, testimonials, guarantees) 6.prominent phone number

13. Horizontal vs. Vertical Forms +26% Copyright response mine interactive 2011. All rights reserved.

14. Control Page 16.6% 17.4% +4.4% but only 82% confidence Test Page Copyright response mine interactive 2011. All rights reserved.

15. Copyright response mine interactive 2010. All rights reserved.

16. 7.8% 10.2% Copyright response mine interactive 2011. All rights reserved.

17. 10.3% 10.2% Copyright response mine interactive 2011. All rights reserved.

18. Control Page 58% form completion lift Test Page.9%1.3% Copyright response mine interactive 2011. All rights reserved.

19. 6.3% Test Page 9.1% Copyright response mine interactive 2011. All rights reserved.

21. +88% Copyright response mine interactive 2011. All rights reserved.

22. Copyright response mine interactive 2010. All rights reserved.

23. 9.4%14.4%11.2% Copyright response mine interactive 2011. All rights reserved.

25. 36.1% 34.4%

26. +10% Copyright response mine interactive 2011. All rights reserved.

27. Control Page 2.3% Test Page 2.1% Copyright response mine interactive 2011. All rights reserved.

28. Control Page 1.8% Test Page 2.7% Copyright response mine interactive 2011. All rights reserved.

29. Control PageTest Page +28%

32. +50% Copyright response mine interactive 2011. All rights reserved.

33. 5 questions

34. #1 What is our site conversion rate and what would happen to revenues & profits if we increased it 10%, 20%

35. #2 How different is conversion rate by traffic source?

36. #3 How many pages are entrance pages and how does the conversion rate differ?

37. #4 How does / has the conversion rate changed over time?

38. #5 Who can I put in charge of this and who will they need to coordinate to implement landing page testing? (IT?, Marketing?, Production? Agency?

39. @MktgExperiments @widerfunnel @annatalerico @tim_ash @unbounce @ABTests @pricing @performable @kenrobbins #CRO

40. Acquire More Customers Thank You. @kenrobbins 404.233.0332 ken.robbins@responsemine.com TM