We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byLorena Hendry
Modified about 1 year ago
Ken Robbins, President Response Mine Interactive Atlanta, GA 4.18.11
On average, the lifespan of a Fortune 500 company is ~40 years.
Real Meetings. Actual Decisions.
Volume vs. Profits Public medical products company $400 cost-per-new-patient. Break even = $600. 30% of customers come in at ~$700 ea.
10,000 legacy rate plans New plans at least 20% cheaper Don’t ask, don’t tell renewing customers because “we need the profits.” Wireless Disconnect
“ Gross ” Margin Retailer 30,000 SKUs margins ranging 28% to 70%. revenue based decisions Fan maker #1 $250$75 30% Fan maker #2 $250$120 50%
Checked Out Hotelier = lowest room rates + 20% fee Digital Marketing = highest room rates 14% cost Decision- Pause digital.
Form over Substance Goal: Increase form leads b/c “calls are customer service” Audit revealed 60% of calls are new sales at half the cost to acquire. Decision: “more forms please”
Other Budget Mistake In May, lawn care company’s internet marketing budget ran out. TV, Billboards, direct mail keep running- at higher costs/new customer Internet = lower cost-per-customer.
50% % of Americans with Smartphones
5% # of retailers with mCommerce specific sites
mistakes policies & strategies
ignore loyal customers ignore better margins advertising that ignores profits & new customers practices that piss off the consumer
Efficiently acquire high value customers. Allowables Measure Database CRM Report / analyze Test Recognize Segment Score Lifetime Values Communicate Repeat purchase Reward Proprietary & Confidential. All Rights Reserved. 2011 Response Mine Interactive, LLC
Some ads produce sales Some don’t
scale and breadth of awareness
efficiency of response lower cost per: inquiry sale lead customer
34 PPC tactics email@example.com
high value customer?
buy more less complaints & discounts refer friends & colleagues buy again
From Angel Customers & Demon Customers- Larry Seldon
#1 how many new customers did we acquire last month?
#2 how do we irritate our customers?
“simple” IVR Proprietary & Confidential. All Rights Reserved. 2011 Response Mine Interactive, LLC
“hi. how may I help you?”
#3 what’s the difference between average customer & best customers?
#4 what are our conversion rates?
#5 what do our best customers like to buy from us?
Efficiently acquire high value customers.
Acquire More Customers Thank You. @kenrobbins 404.233.0332 firstname.lastname@example.org TM
Ken Robbins, President Response Mine
1 Copyright ©2009 by Cengage Learning Inc. All rights reserved Designed by Eric Brengle B-books, Ltd. CHAPTER 21 Prepared by Amit Shah Frostburg State.
THREE ESSENTIAL FOCUSES IN MOBILE MARKETING By Eric Koeck Center website:
MadeToEngage.com PPC Digital DNA PPC Workshop 4th March 2016 Jonny Cameron.
Chapter 21 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 21 Customer Relationship Management (CRM)
1 Chapter 21: Customer Relationship Management (CRM) Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright.
Copyright Cengage Learning 2013 All Rights Reserved 1 Chapter 21: Customer Relationship Management (CRM) Introduction to Designed & Prepared by Laura Rush.
Profit Margins and Competition in Fashion Industry.
Chapter Four Relationship and Loyalty Marketing. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. 2 Marketing Essentials in.
For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Data-Driven Communication.
Maximizing Customer Lifetime Value Customer Profitability Customer Equity Lifetime Value.
Chapter 21 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 21 Customer Relationship Management (CRM) Professor Close.
McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 1 An Overview of Contemporary Marketing.
PROPRIETARY & CONFIDENTIAL. COPYRIGHT PRESENTED BY: Dianne Hanlon Druyff Executive Director, Strategic Services KSV.
MARKETING STRATEGY 5 Creating Customer Value, Satisfaction, and Loyalty.
CONNERSVILLE H.S. 2 ND ANNUAL MATTRESS SALE OCTOBER 3 RD, :00AM TO 5:00PM.
Zero Moment of Truth Google/Shopper Sciences. Traditional 3-Step Mental Model of Marketing 2 First Moment of Truth Second Moment of Truth Stimulus Sign.
1 1 Ralph Paglia Director – Digital Marketing ADP Dealer Services Cell:
MARKETING MANAGEMENT 12 th edition 5 Creating Customer Value, Satisfaction, and Loyalty KotlerKeller.
Lecture 2: Understanding Customers and CRM. What is CRM? CRM is a strategy for making and sustaining customers who brings profits to company CRM is a.
O NLINE C LIENT R ELATIONSHIP M ANAGEMENT Evi Christiaens, Céline Lytens, Claudia Parms & Dorien Tettelin.
Chapter 12 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 21 Customer Relationship Management (CRM)
Chapter 81 Place (distribution) –Who is my primary customer or segment? –Do I also pursue customers –above or below my target level? –To what extent do.
MAXIMIZING SALES POTENTIAL IN PRACTICE , Bucharest Okan YURTSEVER, Retail Banking and Bancassurance Director.
Chapter – Eleven (11) Lecturer – Md Shahedur Rahman Database Marketing and Direct Response Marketing.
10 Ways to Get MORE Out of Your Advertising Dollar Marketing On Demand, LLC.
Introduction to Marketing. Marketing: the 5Ps The on-going process of planning and executing the: (1) the product (2) the pricing (3) the promotion (4)
When customers are unhappy with service they have two options: They can say something (talkers) Or they can walk away (walkers) © Jacqui Knight.
1.Understand the essential elements that comprise a customer relationship management program 2.Describe the relationship that exists between marketing.
GROWING YOUR BUSINESS THE SMART WAY 3 specific ways to do it.
Kenny Littlefield & Dianna Worthington with Mr. Rooter LLC SIX PROVEN TACTICS TO GENERATE LEADS AND INCREASE REVENUE.
AO Confluence TM - WillowWorks1December 7, 2007 Integrating Direct Sales into Your Marketing Efforts America Outdoors Confluence TM 2007 December 7, 2007.
June Casuality Seattle: A Conference for Casual Game Developers, Publishers and Distributors 1 Don’t Roll Over Brian Robbins Director of Games,
Pay Per Click (PPC) – Advertising Jump Start Your Internet Marketing! IMMEDIATE RESULTS WITH UNMATCHED COST – EFFICIENCY! Not only can you begin generating.
Retaining Authority The Consultant Effect Tim Wagner Vice
Program Plan For Consumer Marketers Customizable PowerPoint Template.
Search Engine Marketing Pay Per Click. Distinctions: SEM vs. SEO Search Engine Marketing (SEM), aka –“paid search” –“pay per click” (PPC) Search Engine.
What Works (and what doesn’t work) in Database Marketing Arthur Middleton Hughes Vice President for Business Development CSC Advanced Database Solutions.
Smart Ways to Raise Prices Presented by Scott A. Riccio Of NorthEast Trailways Lewiston, Maine.
Do You need a web site? Internet 101: Why Most Businesses Need to Be on the Web © 2008 Peterson Design Studio Internet 101: Why Most Businesses Need.
ADVERTISING, PR, SELLING Internet marketing Prof. Glen L. Urban Spring 2001.
Chapter 11 Customer Relationship Management McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Marketing THE ACTIVITY, SET OF INSTRUCTIONS, AND PROCESS FOR CREATING, COMMUNICATING, DELIVERING, AND EXCHANGING OFFERINGS THAT HAVE VALUE FOR CUSTOMERS,
Channel Strategy for Social Review Industry Direct or Indirect?
Chapter 1 Concept and Context of CRM CUSTOMER RELATIONSHIP MANAGEMENT.
Google Automotive Shopper Influence Study. Google Confidential and Proprietary Decision making model 2 First Moment of Truth Second Moment of Truth Stimulus.
Presentation July 2011 The material in this presentation is proprietary to Zibaba, strictly confidential, and provided with the understanding that it will.
Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.
Dynamic Population that Automates “CRM” Your Automated Follow Up System.
© 2017 SlidePlayer.com Inc. All rights reserved.