1. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: Sleeve 1 Build up

2. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: Sleeve 2 Corrugated box with diecut window

3. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: Sleeve 3 Headlines printed on plastic sleeves (front)

4. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: Sleeve 4 Boxes with sleeves (front)

5. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: Sleeve 5 Unpack experience Sleeve box

6. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: Sleeve 6 Layering of information/ graphics Diecut stencil lettering: (letters remain intact) Translucent plastics could have softer colour tints

7. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: Sleeve 7 White corrugated box Diecut headline City image inside Clear zone To bring out product

8. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: Sleeve 8 Semi-transparent plastic sleeve Sorry is a Sony…

9. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: Sleeve 9 White corrugated boxTransparent plastic sleeve Range builds up as white circle’s size on plastic sleeve changes

10. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: Sleeve 10 Range builds up as graphic element colour changes Range builds up as white circle has different opacity Transparent plastic sleeve Outline of triangle Range builds up using different graphics patterns

11. Internal use only Philips Design, Philips Design, April 2011 2. Concept direction: Sleeve 11 Transparent plastic sleeve White corrugated card box City image Stencil type headline (print)

12. Internal use only Philips Design, Philips Design, April 2011 Concept direction: “Zigzag” 12 Paper frontback Plastic window Cable compartment Maria: let me know if we are doing double work on this one…?

13. Internal use only Philips Design, Philips Design, April 2011 Concept direction: “Zigzag” 13 Clear plastic window Opaque plastic window Paper frame box skeleton One side: translucent colour plastic..?

14. Internal use only Philips Design, Philips Design, April 2011 Concept direction: “Zigzag” 14 frontback Paper frame box skeleton Clear plastic window

15. Internal use only Philips Design, Philips Design, April 2011 Concept direction: “Zigzag” 15 Cable compartment slanted