2. Ride Da Wave  Shequari Edwards and Devon Evans  17Age17

3. Mission Statement To ensure our customers the most all natural hair product and good service. Opportunity This will give our customers a chance to have better hair products locally.

4. Business Profile Type of Business  retail service  We provide a natural crème based wave lotion that has the hold of a pomade.  Legal Structure  Partnership  Limited Liability Company  We chose a partnership because their would be more ideas between the two of us. Having a partnership would share the responsibility and work load of our company.

5. Qualifications I’m qualified to run this business because:    We are a part of our target market Natural idea for healthy hair We have taken a Marketing and Entrepreneurship Business class

6. Market Analysis Industry Name Cosmetics, Beauty Supply & Perfume Stores Industry Size$10 billion Total PopulationHartford county Target MarketBoth man and women, ages usually range from 18-35 Potential MarketBased on 25 individuals 88 percent of the people wanted an all natural wave product with no build up. Total Population Target Market Potential Market

7. 7 Target Market Segment Demographics  We plan to focus on the ages of 18-35 years of age. Male or female who have a low cut and wants 360 waves naturally. Geographics  The focus of our target market live in Hartford, Connecticut. Our target market are people who wants to keep their healthy and natural. Psychographics  Our target market is people who wants to develop 360 waves naturally. Buying Patterns  Our target market’s buying patterns are people who are loyal to one product and may put the word out if or when it works for their hair.

8. Competitive Advantage Ride Da wave (crème) Ride Da wave (crème) 5.19$ Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge 2.99$ $10.00 ExcellentGreat Excellent Smooth and great hold w/ grease Great hold and washes out easy All natural & all around performance Online/ store Online Excellent

9. Marketing Mix Males and females 18 - 35 Word of mouth Business cards Social networks Sale to distribution stores Hartford, ct Online website An all natural crème that has the hold of a grease without the non sticky build up. Affordable starting at $ 10 (plus shipping) Only applies to people online

10. Promotional Mix Advertising Business cards $3.99 Publicity Facebook, twitter, word of mouth, website $0.00 Personal Selling 10 Free product samples $7.50 Sales Promotion 25% more of our product in the summer $12.50 Total Monthly Promotional Expense $23.99 Promotional Expense Monthly Amount Monthly Amount

11. Cost of Materials/Labor Materials Material DescriptionCost/Total QuantityCost per Unit Double wall plastic jar (4oz)$ 200/$ 129.95.65$ Pure un-refined raw shea butter 6.95/50 1 teaspoon.15$ Jamaican black castor oil$9.50/50 1 teaspoon.20 $ Organic burdock root (samples) $ 1.95/50.04$ Total Material Cost per Unit 1.04$ Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit $8.25Time 15min.2.06$ Total Labor Cost per Unit 2.06$ COGS (per Unit) one bottle: 1.04+ labor: 2.06 = $3.10

12. Economics of One Unit Selling Price (per Unit) $10.00 (plus shipping and handling) COGS (per Unit) $3.10 Other Variable Expenses (per Unit) $0.00 Total Variable Expenses (per Unit) $3.10 Contribution Margin (per Unit) $6.90 Description of One Unit of Sale: One jar of all-natural wave lotion

13. Average Monthly Fixed Expenses Fixed ExpenseAverage Monthly Expense Salary of employers $300.00 Advertising (business cards) (online advertisements) $23.99 Depreciation (freezer, phone, laptop) $25.11 Utilities (Gas, Electric, Telephone) $35.00 Rent (home) $40.00 Total Average Monthly Fixed Expenses $424.10

14. Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168

15. Monthly Sales Projections First Year 2,355

16. Monthly Break-Even Units In an average month, the company will begin to make a profit after selling units. 194 Monthly Fixed Expenses Contribution Margin per Unit =Monthly Break-Even Units 756.06 3.90 =194

17. Projected Yearly Income Statement First Year Selling Price per Unit $10.00 Number of Units Sold 2,355 Total Sales $23550.00 Variable Expenses $7300.50 Contribution Margin $16249.50 Fixed Operating Expenses $5089.20 Pre-Tax Profit $11160.30 Taxes @ 15% $1674.05 Net Profit $9486.25

18. Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost ComputerBest buyalready own Cell phoneT-mobileAlready own Start up supplies/ingredient s Bj's or wholesale website$279.00 DBACity of Hartford$10.00 Business cards (250) Vistaprint.com $3.99 Partners agreementWebster & Myers, LLC $150.00 Total Start-Up Expenditures $ 442.99 Cash Reserves Emergency Fund $ 221.49 Reserve for Fixed Expenses $ 2268.18 $2932.66 Total Start-Up Investment

19. ROS & ROI ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = $9,486.25 $23,550.00 X 100 ≈ 40% $9,486.25 $2,932.66 X 100 =323% $.40 $3.23

20. Financing Strategy SourceAmountDebtEquityGift Personal Savings x Relatives/Friends 100.00 Investor x Partner(s) 200.oo Totals 300.00 $442.99 Total Start-Up Investment

21. Business Responsibility & Philanthropy Philanthropy  Ride the wave will give 5 % of our net profit to a foundation for cancer research and also 3- 5 hours out of the week to comfort these special people and make their life’s a little better than yesterday. Business Responsibility  As our business grows we plan to use more eco- friendly jars or bottles that our all natural product we be placed in.

22. Business & Personal Goals Our short goal business plan is to double the money we put into this business in a year. BusinessPersonal To move out from selling these products out my house into selling many different products in a local store front. Short-Term Long-Term D: To be working in the medical field as an APRN or MD. S: I plan to be an artist or graphic designer for clothing and pictures. To graduate from high school and go to 4 year college.

23. Taking care of your hair in everyway, everyday!