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A strategy for responding to internet distribution opportunities, and for working with other media and communications industries. Ultimately the report.

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Presentation on theme: "A strategy for responding to internet distribution opportunities, and for working with other media and communications industries. Ultimately the report."— Presentation transcript:

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2 A strategy for responding to internet distribution opportunities, and for working with other media and communications industries. Ultimately the report sought to remind the public that small production companies are actually hurt more by piracy than multinational conglomerates. Another aspect of technological change that the film council is concerned with is digital filming and projection. The digital screen network is the film councils attempt to provide cinemas with digital projection facilities, and it is hoped that more small scale independent films will get seen this way. At the other end of the scale is digital technology has made a life a lot better for low budget film makers and distributors. In the case of short films, it is now possible for these to reach a potentially wide audience via a range of host, from the UK Film council to The UK Media Desk, BBC Film Network and Big film Shorts and a host of short film festivals, all of whom have on line submission.

3 As far as the major studios and distributors are concerned, digital technology offers great potential to increase profits and dangers in equal measure. Digital distribution will certainly transform the film industry more thn any other previous technological change since sound. Once it becomes the norm to download film via broadband, the potential for a new form of ‘blanket’ distribution is obvious – not only do you no longer need multiple prints, you can also bypass the cinemas (although big screens offer a separate experience)

4 Identical versions of the film to each viewer, and this will save millions at the distribution phase. Despite the hype over piracy and the digital enabling of this illegal activity, the industry believe that one advantage of digital distribution will be control and security, as most piracy is the result of a cinema goer with a hidden camera distributing a poor quality version of the film to parts of the world where it has not yet been released. Simultaneous global distribution via the internet will put an end to this time gap and thus exploitation by pirates. One issue for debate is about the quality of digital movies. Whereas some film makers and critics argue that the binary reduction of images in the digital compression process reduces the complexity of image and light it appears that just as music in MP3 comes without the parts that the human ear cannot hear, so digital films remove the degrees of texture that most viewers wouldn't notice anyway.

5 So much that DV can be seen as widening access to the means of production for creative new talent. And the convergence of media through digital technology creates new opportunities for distributing and exhibiting.


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