1. PROPOSALS

2. PROPOSALS
Persuasion lies at the heart of proposal writing. You seek to get your reader to do something, to accept your written plan for completing a task.
What matters is the structure you apply to writing good proposals.

3. TYPES INTERNAL PROPOSALS EXTERNAL PROPOSALS SOLICITED PROPOSALS
UNSOLICITED PROPOSALS

4. INTERNAL PROPOSALS
Are submitted to decision makers in one’s own organization.
Purposes are either to seek approval for a project or course of action, or request additional resources.

5. EXTERNAL PROPOSALS
Are submitted to decision makers outside of an organization, such as current or potential clients and government agencies.
They are legally binding.
The audience for your external proposal may not your company, so your proposal must convince readers.

6. SOLICITED PROPOSALS
Are generally prepared at the request of external parties who need something done.
Some external parties prepare an invitation to bid on their contract, often called request for proposal (RFP).

7. UNSOLICITED PROPOSALS
Are initiated by organizations attempting to obtain business or funding without a specific invitation from a potential client.
In other words, the writer makes trhe first move.

8. PARTS OF PROPOSAL Title page Executive summary, synopsis
Draft contract
Table of contents
Introduction:
Purpose
Problem
Scope

9. Project team
Procedures
Equipment and facilities
Personnel
Budget
Appendixes

10. Short proposals Letter of transmittal Executive summary
Body of proposal with complete information.