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Proposals & Feasibility Studies Chapter 10 Business Communication Ch10, 6 th edition, W.S. Pfeiffer.

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Presentation on theme: "Proposals & Feasibility Studies Chapter 10 Business Communication Ch10, 6 th edition, W.S. Pfeiffer."— Presentation transcript:

1 Proposals & Feasibility Studies Chapter 10 Business Communication Ch10, 6 th edition, W.S. Pfeiffer

2 Figure Flowchart showing the main documents involved in one possible construction project Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

3 Proposal Cases Document written to convince your readers to adopt an idea, a product or a service. In-house proposals → directed for colleagues. Sales-proposals → Directed to clients. Grant-Proposals → to organization that fund research.

4 Proposal presentation Informal proposals → a short and simple format. Formal proposals → a longer and more complicated. Solicited Proposals → requested by a reader. Unsolicited proposals → submitted without request.

5 Model Letter proposal Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

6 Model Letter proposal continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

7 Model Letter proposal continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

8 Model Memo proposal Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

9 Model Memo continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

10 Formal Proposal ABC Format A bstract: Cover/Title page. Letter of transmittal. Table of Content. List of Illustration. Executive Summary. Introduction. B ody: Technical Information. Management Information. Cost Information. C onclusion: Conclusion. Appendices.

11 Model Formal proposal Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

12 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

13 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

14 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

15 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

16 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

17 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

18 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

19 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

20 Model Formal proposal Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

21 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

22 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

23 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

24 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

25 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

26 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

27 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

28 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

29 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

30 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

31 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

32 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

33 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

34 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

35 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

36 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

37 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

38 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

39 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

40 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

41 Feasibility Studies Cases Document written to show the practicality of a proposed policy, products, services. Reflecting the objectivity of a report and try to convince reader in either: 1- Adopt or reject the one idea discussed. 2- Adopt one of several alternatives. In-house → directed to Decision Makers. External → Requested by clients.

42 Feasibility Study ABC Format A bstract: Introductory Summary directed to Decision Makers. B ody: Details that support what ever conclusions and recommendations the study contains. Working and progressing from facts towards opinions. C onclusion: Conclusions. Recommendations.

43 Model Feasibility study (one alternative) Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

44 Model continued Pfeiffer Technical Writing, 5ed. Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.


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