3Proposal CasesDocument written to convince your readers to adopt an idea, a product or a service.In-house proposals → directed for colleagues.Sales-proposals → Directed to clients.Grant-Proposals → to organization that fund research.
4Proposal presentation Informal proposals → a short and simple format.Formal proposals → a longer and more complicated.Solicited Proposals → requested by a reader.Unsolicited proposals → submitted without request.
10Formal Proposal ABC Format Abstract:Cover/Title page.Letter of transmittal.Table of Content.List of Illustration.Executive Summary.Introduction.Body:Technical Information.Management Information.Cost Information.Conclusion:Conclusion.Appendices.
41Feasibility Studies Cases Document written to show the practicality of a proposed policy, products, services. Reflecting the objectivity of a report and try to convince reader in either:1- Adopt or reject the one idea discussed.2- Adopt one of several alternatives.In-house → directed to Decision Makers.External → Requested by clients.
42Feasibility Study ABC Format Abstract:Introductory Summary directed to Decision Makers.Body:Details that support what ever conclusions and recommendations the study contains .Working and progressing from facts towards opinions.Conclusion:Conclusions.Recommendations.