3. GermanyUKMexicoSouth Korea Russia GeneralsParents All (7-49) Kids % Aware Generals Parents All (7-49) Kids % Have played the game US All data among moviegoers; “% have played the game” can refer to any Angry Birds game

4. % Play at least once a week (Among Players) The variety of birds and their abilities is a key interest driver. The variety of birds and their abilities is a key interest driver. of players play at least once a week of players play at least once a week 63%

5. 48% 51% 52% 63% 67% 68% % saying I am… Among all 7-49

7. (Int’l only) 2012 We tested ANGRY BIRDS against 14 competitive franchises US release dates shown 2005 2010 2000 20102009 2011 2009 1998 19761999 2007 1949 1933 1974

8. US data shown; Data among awares

9. Among awares; Scores based on global averages; Candy Crush Saga scores do not include US Properties with established TV or film content are more easily imagined as movies

10. Among awares Interest tends to skew towards the male family audience -- boys and dads USUKDERUKRMX Kids 503134551352 Parents Take Child 384549561965 Generals 181718371043 % Definitely Interested in a new Angry Birds movie

11. top tier franchise This is a top tier franchise that is well-known and liked in several key territories. strong narrative Establishing a strong narrative – and giving the rich personalities characters rich personalities – will be crucial next steps. Familyaudiences Family audiences comprise the core base for the movie. consistent brand identity Angry Birds has a consistent brand identity across markets that emphasizes fun and funny gameplay.