1. A Template has been designed for you to do this (page 1 of 3) This provides simplicity & consistency in reporting Objectives of the in store initiative: Obtain extra visibility Decentralization Priorities Xtreme 3 disposables Massify X3 4+4 promo Force sell in and visibility to gain MS Learning’s & ‘Hints & tips’: Add comments relating to Teamwork Add comments relating to how we might work with Customers Add comments about how we might continually Improve And, add comments about how our Field/Merchandising teams might help Execution Challenges: Test implementation Gaining retailer permission to conduct testing Gaining retailer sign off for shopper comm tools What you did to overcome: Created a selling story Defined alternative to traditional flyer Showed and created all POP materials Investment & Resources: POP materials Commercial discounts for promotional impact What has been measured? Impact on brand sales (value and volume) of ‘new’ tested solution Xtreme 3 MS vs MAN DISP trend

2. A Template has been designed for you to do this (page 2 of 3) This provides simplicity & consistency in reporting DATI REGIONE PUGLIA – fonte Nielsen -9.7% +36.2%

3. A Template has been designed for you to do this (page 3 of 3) This provides simplicity & consistency in reporting What was achieved – Visuals or testimonial Please add a picture that is representative of the initiative achieved Is there any comment relating to the initiative received from the retail customer that you can include?