1. Light Gym

2. Our vision Helping females get fit in a fun, social and motivated environment.

3. The current model Needlessly fancy gyms overpriced subscription fees Not targeting a specific customer segment Trainers are optional and usually overpriced

4. Our model A fitness facility targeting women eager to be in shape and want to have fun along the way

5. Our model Simple and easy-to-use equipment

6. Our model Ergonomic design facilitating the social and motivational experience

7. Our model Crowd sourced online platform (Bring the gym to you!) User activity profile to follow your progress and share it with others

8. Our model Very reasonably priced subscription fee compared to the average gym including full access to a trainer