1. Technology as Dog Food Messaging and success in translating the Capitol for the cubicle Ben LaRocco Manager, Political Involvement Procter & Gamble

2. A Joke

3. The dogs have to like it Good Cause (or candidate) Good Message –Why it matters to the your organization, and why it matters to the message recipient Credible Messenger –Who is delivering the message? Receptive Audience –Know who they are

4. Good Examples Bush Cheney ’04 – Voter Vault Barack Obama www.pgvotes.com

5. Examples from P&G: 171 year old company at the cutting edge of many technologies - dichotomy www.beinggirl.com www.pampers.com Communicator PGtube Employee Blogs Podcasts

6. Do not do this!!!!! http://blogs.ft.com/techblog/2008/11/sex- cocoa-puffs-and-the-cincinnati-search/http://blogs.ft.com/techblog/2008/11/sex- cocoa-puffs-and-the-cincinnati-search/ http://www.americablog.com/2008/09/colle ge-republican-leader-had-to-quit.htmlhttp://www.americablog.com/2008/09/colle ge-republican-leader-had-to-quit.html http://wonkette.com/153271/breaking- despite-the-elastic-stormie-janzens-thonghttp://wonkette.com/153271/breaking- despite-the-elastic-stormie-janzens-thong

7. How do you measure success? Define Goals from the beginning, with a framework of how to reach those goals. –Http://www.bipac.net/page.asp?g=pgvotes&content=videosHttp://www.bipac.net/page.asp?g=pgvotes&content=videos –P&G had roughly 240,000 employee touches, 40,000 hits on PGvotes.com, and hundreds of employees and retirees have proactively signed up to Stay Informed on P&G public policy issues in the future. –Take a Survey