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Chapter 5 By: Vanessa Stonkus and Shana Garden
How did it start? How widespread? Ignore it or fight it?
Intentional Premature-fact Malicious Outrageous Nearly True Birthday rumor
Procter & Gamble Satanism Snapps Fast Food Aids Snapps
Rumor Hotline Rumor Control Rumor Workshops Positive public relationships Keep employees informed Evaluate extent of the rumor
Do not mention the rumor Analyze it Do nothing Deny the rumor publicly Get outside expert Place ads in publications
Internet and via s Flesh-eating bacteria Decline in purchase of bananas Centers of Disease Control in Atlanta Georgia.
Difficult to fight Less difficult to determine the source
Circulated in s Joke gone wrong
Unhappy with the performance of a company Unhappy with policies Former employees Consumer humor pages Complaint pages Complaint
Personal expression 44% yr olds get their news from internet No editor to assure checks & balances
Fearn-Banks, Kathleen. "Rumors and Cybercrises." Crisis Communications A Casebook Approach (Lea's Communication). Mahwah: Lawrence Erlbaum, Print.
HOW CIRCULATION MANAGEMENT HAS MORPHED INTO AUDIENCE DEVELOPMENT The ABC’s of Circulation Management.
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WELCOME TO UNIT 7 Customer Service MT 221 Marilyn Radu, Instructor.
Rutgers University Libraries MBA Orientation August 22, 2005 Ryan Womack, Business & Economics Librarian.
Managing Marketing Information to Gain Customer Insights Chapter: 4.
Technology as Dog Food Messaging and success in translating the Capitol for the cubicle Ben LaRocco Manager, Political Involvement Procter & Gamble.
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Chapter 3 New Company Setup for a Merchandising Business Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution.
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Jobs for Montana's Graduates B12L2PP1. If you apply for a job, chances are you will be asked to sign a consent form for a background check. Employers,
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Developing an Issues Management Plan Poor Crisis Management NEW YORK (AP) -- Lingering images of passengers stranded at sea for days as toilets back.
McGraw-Hill/Irwin 2010 Modified by Jackie Kroening 2011 YOUR EXTERNAL AND INTERNAL CUSTOMERS Chapter 15.
KEYS TO A SUCCESSFUL JOB SEARCH NWTC Career Services April 23,
Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill Technology Education Chapter 10B Doing Business in the Online World.
Open Sources & Services Used By a Fortune 500 Sleuth Mark L. Robinson Senior CI Analyst Mobil Corp.
Theoretical perspectives and the influence of news values.
How to Claim Travel Insurance What is Travel Insurance? Travel Insurance policy provided by an insurance company, when you purchase a coverage policy,
WELCOME TO UNIT 7. Unit 7 The Impact of Globalization on Customer Service Objectives Understand the impact globalization has had on the world economy.
b a c kn e x t h o m e b a c kn e x t h o m e PACE INC. is a Non-Profit 501 (C)(3) Organization Located in Georgia. Our Organization Assists Consumers.
14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 8 Communicating Customer Value: Integrated.
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Sales Knowledge: Customers, Products, Technologies Chapter 5 McGraw-Hill/Irwin Copyright © 2007 by The McGraw-Hill Companies, Inc. All rights reserved.
Computer System and Internet Misuse at the Work Place By: Kris Dimon.
Transforming the World of Employee Benefits For Our Policyowners
If you have not already called in on your phone to hear me, please call in now:
Date: The State of Public Engagement with Global Issues: International Development Spencer Henson.
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Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5/E Chapter 6 Customer Feedback and Service Recovery.
Customer type Complaint name Component name Component company Component figure Details of component.
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Chapter 11 Management Function and Decision Making.
Business Portal, an integrated system to collect data and communicate with our partners 2015 Joint workshops on data collection and communication of statistics.
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What is Mystery Shopping? Getting paid to shop! Some retailers hire marketing companies –Make a purchase –Evaluate the quality of service –Report on the.
Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill Technology Education Chapter 9B Doing Business in the Online World.
SU Technology Seminar Slutzker Center for International Services.
Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.
การจัดการข้อร้องเรียนเพื่อความ พอใจของผู้ใช้บริการ สถาบันวิทยบริการ จุฬาลงกรณ์ มหาวิทยาลัย โดย ทิพภากร รังคสิริ ภาควิชาการตลาด คณะพาณิชยศาสตร์และการบัญชี
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