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Chapter 5 By: Vanessa Stonkus and Shana Garden.  How did it start?  How widespread?  Ignore it or fight it?

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Presentation on theme: "Chapter 5 By: Vanessa Stonkus and Shana Garden.  How did it start?  How widespread?  Ignore it or fight it?"— Presentation transcript:

1 Chapter 5 By: Vanessa Stonkus and Shana Garden

2  How did it start?  How widespread?  Ignore it or fight it?

3  Intentional  Premature-fact  Malicious  Outrageous  Nearly True  Birthday rumor

4  Procter & Gamble  Satanism  Snapps Fast Food  Aids Snapps

5  Rumor Hotline  Rumor Control  Rumor Workshops  Positive public relationships  Keep employees informed  Evaluate extent of the rumor

6  Do not mention the rumor  Analyze it  Do nothing  Deny the rumor publicly  Get outside expert  Place ads in publications

7  Internet and via s  Flesh-eating bacteria  Decline in purchase of bananas  Centers of Disease Control in Atlanta Georgia.

8  Difficult to fight  Less difficult to determine the source

9  Circulated in s  Joke gone wrong

10  Unhappy with the performance of a company  Unhappy with policies  Former employees  Consumer humor pages  Complaint pages Complaint

11  Personal expression  44% yr olds get their news from internet  No editor to assure checks & balances

12  Fearn-Banks, Kathleen. "Rumors and Cybercrises." Crisis Communications A Casebook Approach (Lea's Communication). Mahwah: Lawrence Erlbaum, Print.


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