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Chapter 5 By: Vanessa Stonkus and Shana Garden
How did it start? How widespread? Ignore it or fight it?
Intentional Premature-fact Malicious Outrageous Nearly True Birthday rumor
Procter & Gamble Satanism Snapps Fast Food Aids Snapps
Rumor Hotline Rumor Control Rumor Workshops Positive public relationships Keep employees informed Evaluate extent of the rumor
Do not mention the rumor Analyze it Do nothing Deny the rumor publicly Get outside expert Place ads in publications
Internet and via s Flesh-eating bacteria Decline in purchase of bananas Centers of Disease Control in Atlanta Georgia.
Difficult to fight Less difficult to determine the source
Circulated in s Joke gone wrong
Unhappy with the performance of a company Unhappy with policies Former employees Consumer humor pages Complaint pages Complaint
Personal expression 44% yr olds get their news from internet No editor to assure checks & balances
Fearn-Banks, Kathleen. "Rumors and Cybercrises." Crisis Communications A Casebook Approach (Lea's Communication). Mahwah: Lawrence Erlbaum, Print.
Theoretical perspectives and the influence of news values.
Marketing Management 20 th of June Communicating Customer Value Integrated Marketing Communications Strategy.
Department of Education Policy 311 Acceptable Use of School Computers.
Open Sources & Services Used By a Fortune 500 Sleuth Mark L. Robinson Senior CI Analyst Mobil Corp.
Q. 19 Booking hotel rooms for vacationers is an example of ______ marketing? Booking hotel rooms for vacationers is an example of ______ marketing? A.
Chapter 14 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Fourteen Communicating Customer Value: Integrated Marketing.
Governors Center LBJ School of Public Affairs The University of Texas at Austin Joyce Sparks TexShare Interlibrary Loan Workshop October 9, 2009 Austin,
WELCOME!! 2008 Southeastern States Pupil Transportation Conference Atlanta, Georgia.
Strategies for Getting Promoted1 Strategies For Getting Promoted Created by Thad Roderick SOURCE: Getting Promoted Without Promoting Yourself Fast Company.
CUSTOMER FEEDBACK Complaints and Problems Carmen Tarbush Georgia CTAE Resource Network 2010.
CYBER CRIMES IN E-BUSINESS. What is E-Business E-business (electronic business), is the conduct of business on the Internet, not only buying and selling.
Taking the Mystery Out Of Mystery Shopping Created for the MSPA by Mark Michelson. 1 st MSPA President MSPA Hall of Fame Inductee.
4.06 & 4.08 Acquire foundational knowledge of marketing- information management to understand its nature and scope.
Identity Theft Ta’Mar Boyd Adam Devin. What is Identity Theft Identity theft occurs when someone uses your personally identifying information, like.
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Chapter 12 Customer Services and Retail Selling. © 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to.
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Promotion Strategies. Promotion (Marketing Communications) Mix ä Advertising ä any paid form of nonpersonal presentation of ideas, goods or services by.
/0403 © 2004 Business & Legal Reports, Inc. BLRs Training Presentations Privacy Issues in the Workplace.
Welcome to SWEB125: Launching A Website PR Campaign.
Crisis Communication Coca-Cola India Corporate Communication January 2005.
How To Choose A Provider Presented By: Bob Sattler The Planning Place.
How does the Buoyancy Force change with depth ? or How do fish ever reach the bottom of the sea ? Swim bladder – A gas pocket which can be controlled to.
WARM-UP Read the editorial titled Steven Paul Jobs and then read the article titled The Power of Taking the Big Chance. Both pieces are centered around.
CHAPTER 8 WRITING NEGATIVE MESSAGES. Multiple Choice 1.If you have to say no, you should always a.try to gain the audiences acceptance of your decision.
1 The Life of Moses and Me Moses’ First 40 YearsExodus 2:11-12.
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1. 2 Objectives Describe the role of promotion. List three goals of promotion. Describe how the communication process works in promotion. Explain the.
IS21IS21 IS21 Lecture 13 – 2003/ System Scope from Business Use Case The scope of a system can be drawn around those business use cases which are.
The Role of a Registry Certificate Authority Some Steps towards Improving the Resiliency of the Internet Routing System: The Role of a Registry Certificate.
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