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Published byLydia Simpson Modified over 8 years ago
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Computer Graphics Mrs. A HEADLINES
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Primary Headlines Main headline 36-60 pts A few well-selected words Written in present tense Use commas instead of “and” or “a” Uses strong active verbs to add punch to the headline
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Secondary Headline 14-18 pts. Accompanies the primary headline Offers Information, adds details In past tense Short, catchy
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4 Types of Headline Formats Hammer Kicker Tripod Wicket
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HAMMER IRS Oops! He’s Michael G. Fox, folks, not Michael J. Top Primary 3x size of Secondary Used for main stories of feature articles
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KICKER SCARLET FEVER World ready for “Gone with the Wind” sequel A Secondary headline on top of a primary headline
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Tripod Watson here? Used mostly on features Very popular on sports pages Easy to read and inviting Inventor asks for USC materials
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WICKET NAVSTA seeks additional aid for building expansion plan GROWTH Multi-line secondary headline placed above the primary headline
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Your Assignment Find 2 examples of a Kicker, Wicket, Hammer, and Tripod in a magazine. Past your examples on a sheet of paper. Label each headline. Use headlines from articles NOT advertisements. Put your name on your assignment and hand it in.
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