1. Boom Times Chapter 14 Section 1

2. Prosperity and Productivity US econ grew after demobilization Pro business policies, tax cuts, growth of electricity, efficiency of businesses helped to encourage economic growth Business growth lead to wage increases Wage increases lead to more purchasing power Consumers begin purchasing new electrical appliances (mixers, sewing machines, radios, etc.)

3. Prosperity and Productivity Businesses wanted to increase productivity Scientific management: all work can be broken into smaller tasks; people then become experts at these tasks

4. Growth of the Auto Cars became cheaper as a result of scientific management Henry Ford and the Model T First widely affordable automobile Used assembly line to produce them faster and more affordably By 1920s, 1 in 5 had a car How might the automobile industry have a ripple effect on the country’s economy? Increased demand for products related to automobiles

6. Changes in Work Assembly line led to high turnover Little chance for advancement Upper level jobs (clerical workers, managers) required at least high school ed. Many factory workers, immigrants, Af. Am. didn’t have necessary ed

7. Ford’s Employees As a result of high employee turnover: Shortened workday Raised wages ($5 a day-double of other industries at the time)

8. Summary How did Ford change the nature of work during the 1920s?

9. Ford’s Employees Regulated morality and personal beh of workers Only get $5 if you meet company standards at work and home Committee set up to check out employees No alcohol or tobacco Had to move out of ethnic neighborhoods Immigrants had to learn English

10. YES-N0-WHY The benefits of working at Ford outweighed the negative working conditions.

11. Land of Autos New roads had to be built to accommodate the growth in cars Billboards, gas stations, hotels, restaurant industries grow Freedom to move around Growth of suburbs Auto-touring: using cars to view the countryside Teens have ability to socialize more (instead of staying with their families) Lost sense of community Problems Pollution,Traffic jams, accidents

12. YES-NO-WHY The introduction of the automobile had mostly positive effects.

13. Creating Consumers More expensive cars began to be created People purchased on installment plans (credit) New Goods Streamlined, stainless steel Planned obsolescence-planned to go out of style Began buying new goods each year Caused a lot of debt to keep up with new styles

14. Creating Consumers Advertising Grew after WWI Used fear and hope to encourage purchases Jingles, slogans and celebrity testimonials were commonplace Retail Industry Chain style grocery stores replace corner markets

15. Summary How did tactics such as planned obsolescence and advertising help increase consumer demand?

16. Assignment What impact did Henry Ford and his business practice have on life in the 1920s? If you had been a factory worker during the 1920s, would you have taken a job with Ford? Why or why not? How did the widespread use of the automobile affect family life, leisure activities, and working life for some Americans?