1. INTERNATIONAL MARKETING PLAN 1. Title page: author(s), course name and number, date, and author’s address and phone number. 2. Research project checklist (attached). 3. Term report proposal with instructor’s approval. 4. Acknowledgments – Indicate your sources of help and assistance. (For example, if you interviewed executives in XYZ Company, acknowledge their help by listing their name and title.) 5. Table of contents. (The topic headings, appendices, etc.).

2. 6. Executive summary. (The essence of your report summarized in a maximum of two pages?.) This is an important part of your report and should receive great care and attention. Identify your topic, summarize your data, your analysis and your conclusions and recommendations. 7. Introduction. (The focus of your report, an overview of your methods of investigation, etc.) 8. The body of the report. (Data analysis.) 9. Conclusions and/or recommendations.

3. 10. Footnotes and bibliography. (All sources of data and references must be fully cited using a standard format of orderly presentation and documentations. (A Manuel for Writers of Term Papers. Theme and Dissertations, by Kate L. Turbian, University of Chicago Press, is an excellent guide.) 11. Reports should be typewritten and double-spaced on 8 ½ by 11 inch paper. General Requirements and Comments * The use of charts, tables, drawings, graphs, etc. is highly recommended. Try as much as possible to clarify and simplify your report with visual aids.