1. 1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001

2. 2 Module und Variations_E ContentsPage A.Standard slides3 B.Lists (1) – Factors, no specific number7 C.Lists (2) – Factors, specific number13 D.Matrix – Factors, comparisons24 E.Process (1) – Factors, steps35 F.Process (2) – Factors, impact49 G.Process (3) – Factors, interlinked67 Annex: Nine key changes compared to the old standards73

3. 3 Module und Variations_E A. Standard slides

4. 4 Module und Variations_E Methodological competence Key projects Industry competence Professional experience Languages Education Consultant profile: [first name, last name] xxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Position: xxxxxxxxxxxxxxxxxxxxxxxx German xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Born: xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Nationality: xxxxxxxxxxxxxxxxxxxxx Updated: mm/year

5. 5 Module und Variations_E Organizational chart

6. 6 Module und Variations_E Organizational chart (including headcount)

7. 7 Module und Variations_E B. Lists (1) – Factors, no specific number

8. 8 Module und Variations_E Lists – horizontal (variations) Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details 12 34

9. 9 Module und Variations_E Lists – vertical (variations) …… …… …… …… …… …… …… …… …….... 12 34

10. 10 Module und Variations_E Schedule 123456789101112 Month 1Month 2Month 3 Activities A. B. C. 123456789101112 Month 1Month 2Month 3 Activities A. B. C. 12

11. 11 Module und Variations_E Sets of guidelines 2 3 4 5 Guidelines 1 Guidelines 2 Guidelines 3 Guidelines 4 Guidelines 5 Comments 1 Comments 2 Comments 3 Comments 4 Comments 5 1

12. 12 Module und Variations_E

13. 13 Module und Variations_E C.Lists (2) – Factors, specific number

14. 14 Module und Variations_E Pyramid (3 or 4 levels)

15. 15 Module und Variations_E Pyramid (5 levels/centered)

16. 16 Module und Variations_E 3 factors (interwoven).... 123

17. 17 Module und Variations_E Common ground

18. 18 Module und Variations_E 4 factors (1)

19. 19 Module und Variations_E 4 factors (2)

20. 20 Module und Variations_E 4 factors (3) 1 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4

21. 21 Module und Variations_E 4 factors (3a – weighted) 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4

22. 22 Module und Variations_E 4 factors (3b – dynamic) 1 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4 Four dynamic factors

23. 23 Module und Variations_E 6 factors (variation)

24. 24 Module und Variations_E D.Matrix – Factors, comparisons

25. 25 Module und Variations_E Matrix/table (Horizontal/vertical comparison of data – variations) 12 34

26. 26 Module und Variations_E Special types of matrix – opportunities/threats … Opportunities … Threats … Opportunities … Threats … Opportunities … Threats OpportunitiesThreats …… 12 34

27. 27 Module und Variations_E Special types of matrix – pros and cons …… …… …… 12 3

28. 28 Module und Variations_E Special types of matrix – controversy 12 34

29. 29 Module und Variations_E Special types of matrix – conflict/tension (1)

30. 30 Module und Variations_E Special types of matrix – conflict/tension (2)

31. 31 Module und Variations_E Special types of matrix – bottom up/top down (1) BOTTOM UPTOP DOWN...

32. 32 Module und Variations_E Special types of matrix – bottom up/top down (2)... BOTTOM UP TOP DOWN 1 2

33. 33 Module und Variations_E Special types of matrix – equilibrium ……

34. 34 Module und Variations_E Special types of matrix – imbalance … …

35. 35 Module und Variations_E E.Process (1) – Factors, steps

36. 36 Module und Variations_E Processes 1 2 3

37. 37 Module und Variations_E Process/phases 12345 …………… Phase 1Phase 2Phase 3 ……… Phase 1Phase 2Phase 3 ……… Phase 1Phase 2Phase 3 ……… 12 34

38. 38 Module und Variations_E Cycles (1) (color presentation)

39. 39 Module und Variations_E Cycles (2)

40. 40 Module und Variations_E Spirals (orthogonal) 12

41. 41 Module und Variations_E Hurdles

42. 42 Module und Variations_E Resistance/obstacles 12 5 7 34 6

43. 43 Module und Variations_E Filters 12 4 5 3 6

44. 44 Module und Variations_E Change of mindset/direction 12 34

45. 45 Module und Variations_E Nodes/interfaces 1 4 3 7 5 6 8 9 2

46. 46 Module und Variations_E Pressure 12

47. 47 Module und Variations_E Increase/decrease 12345678

48. 48 Module und Variations_E Various types of brackets (to be used instead of block arrows) 1234567891011

49. 49 Module und Variations_E F.Process 2 – Factors, impact

50. 50 Module und Variations_E Consequences (1)...… … … … … …

51. 51 Module und Variations_E Consequences (1a)...… … … … … …

52. 52 Module und Variations_E Consequences (2) … … … … … … … … … …

53. 53 Module und Variations_E Consequences (3)... … …

54. 54 Module und Variations_E Consequences (4)... … … … … 1 2

55. 55 Module und Variations_E Impact (3 factors) QUALITY TIME COST

56. 56 Module und Variations_E Impact (4 and 6 factors)

57. 57 Module und Variations_E Impact (4 factors) Factor 3 Factor 2 Factor 4 Factor 1 Generic description of the 4 factors

58. 58 Module und Variations_E Impact (5 factors) Factor 3 Factor 2 Factor 4 Factor 5 Generic description of the 5 factors Factor 1

59. 59 Module und Variations_E Impact (6 factors) Factor 2 Generic description of the 6 factors Factor 3 Factor 1 Factor 5 Factor 4 Factor 6

60. 60 Module und Variations_E Impact (7 factors) Factor 3 Generic description of the 7 factors Factor 2 Factor 6 Factor 4Factor 5 Factor 7 Factor 1

61. 61 Module und Variations_E Impact (8 factors) Factor 3 Generic description of the 8 factors Factor 2 Factor 6 Factor 7 Factor 4Factor 5 Factor 1Factor 8

62. 62 Module und Variations_E 6 success factors … Impact and result (1)

63. 63 Module und Variations_E Impact and result (2) 5 success factors …

64. 64 Module und Variations_E Vision

65. 65 Module und Variations_E Action/reaction … … ………… …

66. 66 Module und Variations_E Value chain Customer Supplier DevelopmentProductionSalesDistribution Company

67. 67 Module und Variations_E G.Process 3 – Factors, interlinked

68. 68 Module und Variations_E Action/reaction (1)

69. 69 Module und Variations_E Action/reaction (2) (transparent – color presentation)

70. 70 Module und Variations_E Interaction 123

71. 71 Module und Variations_E Jigsaw puzzle

72. 72 Module und Variations_E Spiral

73. 73 Module und Variations_E Annex: Nine key changes compared to the old standards

74. 74 Module und Variations_E Do not use block arrows Use variations instead 1234 1234 Backup BACKUP Stufe 1Stufe 2Stufe 3 New Content design – Key changes regarding „lean, linear, literal" …Do not use shading or borders Instead, use unframed colored shapes in shades of key blue, for emphasis only …Do not use ovals Instead, use AutoShapes with corners completely rounded off Do not use stickers with lines Instead, use upper case stickers (13 point), (key blue shade 1), positioned in the header area Do not put numbers in circles Instead, put them in squares (key blue shade 1), white lettering, bold If boxes are used,

75. 75 Module und Variations_E There are obvious disadvantages to positioning text behind graphics Do not position text behind graphics Position text to the side of graphics instead Arrow function can be switched on and off/ positioned to the side Text is easy to read if not positioned behind graphics Do not use speech bubbles Instead, use AutoShapes/callouts/third row (you can use the arrow function!) Do not use big multicolored cartoons/ Clip Art Instead, use pictograms (if not available: convert Clip Art to linear monochrome versions) Do not use miniature charts as navigators Instead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point 4 1234 New Content design – Key changes regarding „lean, linear, literal"

76. 76 Module und Variations_E ContentsPage A.Standard slides3 B.Lists (1) – Factors, no specific number7 C.Lists (2) – Factors, specific number13 D.Matrix – Factors, comparisons24 E.Process (1) – Factors, steps35 F.Process (2) – Factors, impact49 G.Process (3) – Factors, interlinked67 Annex: Nine key changes compared to the old standards73

77. 77 Module und Variations_E Methodological competence Key projects Industry competence Professional experience Languages Education Consultant profile: [first name, last name] xxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Position: xxxxxxxxxxxxxxxxxxxxxxxx German xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Born: xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Nationality: xxxxxxxxxxxxxxxxxxxxx Updated: mm/year