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MG 298 Entrepreneurship Module #3 Evolution and Competition in Technology Markets.

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Presentation on theme: "MG 298 Entrepreneurship Module #3 Evolution and Competition in Technology Markets."— Presentation transcript:

1 MG 298 Entrepreneurship Module #3 Evolution and Competition in Technology Markets

2 The Technology Market Context Every innovation, large or small, vital or trivial, lives and dies within a specific context – a context of cultural expectations and constraints, of economic imperatives, of institutional capabilities and limitations, and of technology opportunities. As a discerning entrepreneur, you must listen to, and understand, the above market context

3 Dynamic Structure of Technology Markets Technology Market Cycle: Technology markets tend to evolve over time, in discernable, but not predictable, patterns. As the technology game changes, so does the capacity for entrepreneurship, either independently, or from a corporate platform, to create and capture economic value. Basis for competition swings from major product innovations to increasingly incremental process innovations, to final non-technology distinctions in a mature market

4 Phases of Technology Based Innovation: Entrepreneurs Perspective

5 The Artificial Heart Trajectory of Technology Performance


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