1. THE STATE OF CORPORATE CITIZENSHIP Weathering the Storm The Hitachi Foundation Mark Popovich March 25, 2010

2. About The Hitachi Foundation The Hitachi Foundation  Established in 1985 by Hitachi, Ltd.  Mission: To forge an authentic integration of business actions and societal well-being in North America  Means: Discover and expand business practices that measurably improve people’s lives and enhance business value

3. 2009 2007 2005 2003 The State of Corporate Citizenship Surveys The Hitachi Foundation

4. Why The State of Corporate Citizenship Surveys? The Hitachi Foundation  Business plays a critical role in addressing the issues of concern to The Hitachi Foundation  We want better data to support this claim  Social sustainability is not a current focus and the CC field misses small and mid-sized firms  We think these are mistakes  Social Sustainability is defined narrowly  We think it needs expanding

5. About the Survey The Hitachi Foundation  Survey conducted every two years with the Boston College Center for Corporate Citizenship and Globe Scan  Tracking how corporate citizenship attitudes and practices are changing over time  July 2009 – Unique opportunity to track the recession’s impact  Includes 756 small, medium, and large firms  The Hitachi Foundation’s interest is in company practices related to low income people and communities

6. Who Responded? The Hitachi Foundation Firm Size #Percent Small (<99) 27036% Medium (100- 999) 18324% Large (>1000) 30340% TOTAL756100%

7. 7 Selling to Who Responded?

8. The Hitachi Foundation

9. Recession Impacts  Layoffs 27% of companies increased/greatly increased layoffs The Hitachi Foundation

10. 36% Sharp Decline 49% Stable 15% Significant Increases Recession Impacts

11. Corporate Citizenship Strong The Hitachi Foundation  54% of respondents see corporate citizenship as even more important in a recession  Actions make the case!

12. Attitudes The Hitachi Foundation Q: How Important is each of the following for your company role in society? Ethical Valuing Accurate Maximize Marketing Practices Employees Finances Profits Products/Services

13. Attitudes The Hitachi Foundation Q: How much do you agree or disagree with the following:

14. Practice: Sustainable Products and Services The Hitachi Foundation

15. Practice: Low Wealth Communities The Hitachi Foundation Q: To what extent is your company involved in…

16. 16% 36% 52% 16 Lower-wage workers are an integral part of the business model for more than half of all businesses

17. Practice: Skill Development The Hitachi Foundation To what extent does your company supports the skill development, education, and career advancement of employees earning less than $40,000 annually

18. Practice: Community Support The Hitachi Foundation

19. Practice: Community Support How important is improving conditions In your community to your company’s role in society?

20. Top Areas of Community Support 10% 40% 20% 30%

21. Corporate Foundation Giving The Hitachi Foundation Source: Key Facts on Corporate Foundations, Foundation Center, May 2009

22. Corporate Foundation Giving The Hitachi Foundation Source: Key Facts on Corporate Foundations, Foundation Center, May 2009 2,500 Corporate Foundations Gave $4.4B Accounting For 10% of All Foundation Giving