1. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 1 Presentation euroCRIS uniCRIS Open Acces to Wealth Creation Jan Poort Rolf Steinmann www.uniCRIS.com

2. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 2 Conspiracies between experts? Exploitation: From research prototype to successful products CRIS conspiracy between the experts, is it a myth or reality? Search and find

3. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 3 Apply new technologies! In the name of progress, our official culture is striving to force the new media to do the work of the old (Marshal MCLuhan, 1911-1980)

4. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 4 From technology to innovation Father Leopold Verhagen, Dutch priest, who under- stood how to use new technology and who was in the fifties a famous TV presenter His innovation was, not to use the TV as a radio but explore a new way of communication

5. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 5 From innovation to wealth creation More invention comes from borrowing and combining than from simple innovation „I invented nothing new“, said Henry Ford, „I simply assembled into a car the discoveries of other men behind whom were centuries of work“ Henry Ford

6. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 6 Innovation today Innovation means observing customers to discover what they want, then satisfying them with new products iPod: Existing technology from mainly 3rd party providers

7. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 7...and more Due to the nanotechnology, a small unit But the consumer is part of the Innovation Added Value Chain by demanding this product also in red and in black

8. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 8 One stop shop to European science Provide the single gate- way „one stop shop“ to European science, the complexity of the Euro- pean Science and Techno- logy landscape, is not always easy to under- stand for third countries when it comes to seeking cooperation with Europe (Source: NWO-ESF, November 4-5, 2004)

9. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 9 Promote transfer of knowledge Encourage the reform of public resesarch centres and universities to promote the transfer of knowledge Share information on new ways of raising funds for R&D purposes Source: EU investing in research and innovation October 12-13, 2004

10. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 10 Utilisation of knowledge Leiden university is striving for more and better utilisation of its knowledge. Scientists and entrepreneurs should develop and exchange knowledge. The aim is identifying scientific and commercial product marketing combination, that can stimulate business development and growth

11. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 11 Decrease of public budgets Decreasing public budgets and the relatively weak position of Leiden in the acquisition of competitive budgets from research councils as well as in acquiring were in 1995 the reason for developing and executing an innovation policy plan at Leiden university In 2005, Leiden university retained Dr. Bob Smailes from Endinburgh university as the director of research and innovation services Dr. Bob Smailes

12. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 12 Shift of Paradigm An old philosophical dispute: –Kant vs. Hegel –Platon vs. Heraklit Heraklits core message: –Everything is in flow, nothing is fix –No-one can step twice into the same river Practical examples: –Static vs. Dynamic modelling –Euler vs. Lagrange Discipline orientation vs. Knowledge flow orientation Heraklit from Ephesos

13. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 13 Shift of Paradigm Old research world Knowledge is „a material thing“ Discipline oriented Research disciplines Production oriented Top down control of the hierarchy New research world Knowledge is like „a liquidity“ Knowledge flow oriented Research process Consumer oriented Self control of the process quality

14. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 14 Impact of CERIF CERIF drives: –Process and quality orientation –Partner orientation in research + innovation

15. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 15 Process orientation CERIF enables information flow from research to innovation CERIF optimizes resource allocation along the Innovation Added Value Chain To streamline the process from research prototype to successful products requires CERIF and change management

16. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 16 Partner orientation Know and understand the needs of the partners to enable the knowledge flow along the Innovation Added Value Chain Need to define interfaces and SLA‘s (service level agree- ments), where CERIF is a key source The conspiracy between ex- perts is a (hidden) reality

17. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 17 uniCRIS contribution New services –Search Extended advanced search Search profiles –Person profile Repository for European standard CV Personalized push service for new research objects (projects, publications, etc.) –Projects Workflow based project entry, validation and release

18. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 18 www.uniCRIS.com rsteinmann@uniCRIS.com jpoort@uniCRIS.com More Information

19. © uniCRIS AG euroCRIS Meeting Bruxelles 2005 19 Additional Slides