1. Preparing Informative and Influential Business Reports
Chapter 11:
Preparing Informative and Influential Business Reports
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

2. Chapter Overview Write clear problem and purpose statements.
List the factors involved in the problem.
Explain the common errors in interpreting data.
Organize information in outline form.
Turn an outline into a table of contents.
Write reports that are focused, objective, and interesting.
Prepare reports collaboratively.
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3. Definition of Report
An orderly and objective communication of factual information that serves a business purpose.
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4. Determine the Report Purpose
Conduct a preliminary investigation.
Gather facts to better understand the problem.
Study the company’s files and consult experts.
Create a clear problem and purpose statement.
The problem is a clear description of the situation.
The purpose statement may ask why the problem is happening.
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5. State the Problem & Purpose
Declarative statement (problem): “Sales are decreasing at Company X.” Infinitive phrase (purpose): “To determine the causes of decreasing sales at Company X…” Question statement (purpose): “What are the causes of decreasing sales at Company X?”
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6. Determine the Factors & Purpose
Subtopics in informational and some analytical reports
Hypotheses for problems requiring solutions
Bases of comparison in evaluation studies
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7. Sample Purpose & Subtopics
Purpose statement: To review operations of Company X from January 1 through March 31.
Subtopics:
Production
Sales and promotion
Financial status
Computer systems
Product development
Human resources
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8. Sample Problem & Hypotheses
Purpose statement: To find out why sales at the Springfield store have declined.
Hypotheses:
Activities of the competition have caused the decline.
Changes in the economy of the area have caused the decline.
Merchandising deficiencies have caused the decline.
Changes in the environment (population shifts, political actions, etc.) have caused the decline.
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9. Sample Problem & Comparison Bases
Purpose statement: To determine whether Y Company’s new location should be built in City A, City B, or City C.
Comparison bases:
Availability of skilled workers
Tax structure
Community attitude
Transportation facilities
Nearness to markets
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10. Gather the Information Needed
Secondary
Library
Online
Company records (interpreted data)
Primary
Observation
Experiments
Surveys
Telephone
Mail/
Web surveys
Interviews (personal, expert)
Company records (raw data)
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
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11. Advice for Avoiding Human Error
Report the facts as they are.
Do not think that conclusions are always necessary.
Do not interpret lack of evidence as proof to the contrary.
Do not compare noncomparable data.
Do not draw illogical cause-effect conclusions.
Beware of unreliable and unrepresentative data.
Do not oversimplify.
Tailor your claims to your data.
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12. Appropriate Attitudes & Practices
Maintain a judicial attitude.
Consult with others.
Test the interpretations.
Test of Experience “Is this conclusion logical in light of all I know?”
Negative Test
Build a case for the opposite interpretation and see if it’s stronger.
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13. Statistical Tools for Data Analysis
Statistical tools enable writers to simplify data.
Most readers can understand descriptive statistics, measures of central tendency, dispersion, ratios, and probability.
Inferential statistics enable you to generalize about a population based on the study of a sample.
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14. A Logical Conclusion
Q. A study produced data that showed United States college students to be far behind their comparable groups in European countries. The conclusion was made that the educational systems in these European countries are superior to that in the United States. A. The education systems are not comparable. The United States is committed to a system of educating the masses. Many of the other countries maintain a system of highly selective education.
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15. Why Outline? The nature and benefits of outlining
shows what things go together (grouping)
what order they should be in (ordering)
and how the ideas relate in terms of generality (hierarchy).
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