1. 1 School Beverage Container Recycling Challenge Program Florida Innovative Grant Application Collier County Solid Waste Management Department

2. Public Utilities Division2 Objective Bottles and Cans are not garbage anymore!  Increase school recycling rates  Save schools money  Saving landfill airspace.  Promote the culture of recycling with school children and employees.

3. Public Utilities Division3 Program to increase recycling The American Beverage Association (ABA) created and tested an advertising campaign in 2003.

4. Public Utilities Division4 Don’t Lecture Me, Entertain Me Market testing revealed people do not respond well to guilt trips and lectures about the value of recycling.

5. Public Utilities Division5 Don’t Lecture Me, Entertain Me People are fascinated with reincarnation. People are impressed with all the cool, useful items their recyclables can be made into.

6. Public Utilities Division6 Don’t Lecture Me; Entertain Me This campaign has messages that demonstrate the results of recycling in ads and radio that people notice, enjoy and remember.

7. Public Utilities Division7 ‘Reincarnation’

8. Public Utilities Division8 Grant Resources Bottle Recycle bins Radio ads and TV commercials Recycling Program posters, video, brochures and Power Point Traveling Trophies and certificates

9. Public Utilities Division9 School Beverage Container Recycling Challenge New Recycle Bins in schools will serve as visual reminders to recycle. This is a Voluntary Program.

10. Public Utilities Division10 Recycle Challenge Elements 1. Student recycling music videos & TV commercials 2. School vs. School recycling collection competition 3. Recycling poster drawing contests

11. Public Utilities Division11 Country, Rock, Urban and Spanish Radio ads http://www.recycleitnow.net/commercials_ads.asp?menu=5 We need student videos lip syncing 12 recycling radio ads

12. Public Utilities Division12 Student TV commercials If monsters can do it, why can't you? http://www.re3.org/flicks.htm Click Black Area

13. Public Utilities Division13 Student TV commercials Go, Go Recycle! http://www.re3.org/flicks.htm Click Black Area

14. Public Utilities Division14 Keep America Beautiful Iron Eyes Cody 1971 Earth Day http://www.kab.org/media.asp?id=246&rid=250 Click Black Area

15. Public Utilities Division15 School TV Programs The school morning TV shows can feature the recycling commercials and contest information.

16. Public Utilities Division16 Recycling Drawing Contest We need students for recycling drawing contest.

17. Public Utilities Division17 Educational Interactive Websites Exciting and creative web sites teach about recycling, end products and benefits. http://www.recycleitnow.net http://www.bottlesandcans.com / http://www.bottlesandcans.com / http://www.getcaughtrecycling.org/

18. Public Utilities Division18 Good News Stories

19. Public Utilities Division19 Proven Marketing Plan

20. Public Utilities Division20 Radio & TV Partners Local radio & TV stations will be asked to stage promotional events and provide public service announcements.

21. Public Utilities Division21 Potential Cost Savings In 2005 Sarasota Schools saved approximately $275,000 in waste collection fees due to higher recycling. Collier has 50 schools vs. Sarasota’s 41 = 1.22 times $275,000 = $335,500. We estimate Collier can save at least half that amount= $167,750.

22. Public Utilities Division22 Think Recycling The biggest barrier to recycling is not thinking about it. Recycling becomes part of our daily routine when reminded and if containers are convenient.

23. Public Utilities Division23 National Success Stories School container recycling campaigns successful in Pittsburg, San Antonio, Raleigh and other cities. Will Collier Schools become the recycling leaders of Florida? To Recycle

24. Public Utilities Division24 Schedule 10/07 Produce orientation/training video with Schools and Video company 09-12/07 Introduce program to TV & Performing Arts and Green clubs 12/07 deliver recycling containers to schools with County Bar codes 01/08 Beverage Container Recycling Challenge begins with new year.

25. Public Utilities Division25 Questions, Comments, Suggestions? Dave JayeJodie Walters Project Manager Recycling Co-ordinator Collier County Solid Waste Management 239-732-2508 davidjaye@colliergov.netdavidjaye@colliergov.net Eli Mobley Director of Security and Environment Collier County Schools 239-377-0356 mobleyel@collier.k12.fl.usmobleyel@collier.k12.fl.us