1. I ndian S eed I ndustry C atalyst T o R ural T ransformation Bhupen Country Head - UPL/Advanta Member – GC, NSAI bhupen@uniphos.com

2. Rural India - Key Concern Areas Livelihood Education Child Labour Health ???

3. Livelihood Causes of Concerns –Poor basic facilities in rural areas –Unemployment –Low income levels Seeds Industry Initiative –Processing plant, research and production location – generating employment –Construction of basic facilities – water storage tank, community halls & school buildings –Standardising worker’s wages – upbringing of income levels –Encouraging and sponsoring local rural events Livelihood Education Child Labour Health ???

4. Education Causes of Concerns –Poor infrastructure of education centers –Financial constraints –Lack of Awareness Seeds Industry Initiative –Adult Literary Programme –Educational campus & Hostel facilities –Educational institutes –Child care programme –Scholarships to rural kids Livelihood Education Child Labour Health ???

5. Child Labour Causes of concern –Employment deficit in rural areas –Lack of motivation for education –Instant income attraction Seeds Industry Initiative –Legal contract with organisers prohibiting child labour & provisions of incentive and disincentive –Communication campaigns to raise awareness –Regular internal & external audits –Rehabilitation centers/education opportunities Livelihood Education Child Labour Health ???

6. Health Causes of Concerns –Lack of basic medical infrastructure & facilities –Disbelief in modern medical –Unaffordable modern medical facilities Seeds Industry Initiative –Construction of building infrastructure of hospitals in rural areas –Free medical health checkup camps in villages at regular interval –Sponsoring free treatments for eye operations –Blood donation camps Livelihood Education Child Labour Health ???

7. Right now assumed as –Tool focused on own products promotion –An integral part of market communication campaign –A routine activity conducted by every seed company But Objective is –Focus on increasing farm income –Knowledge transfer - modern technology & best practices –Understanding and addressing concerns Livelihood Education Child Labour Health ??? ??? – Extension Education

8. Extension Education Causes of Concerns –Old farm practices –Knowledge gap –Low access to modern technology Seeds Industry’s Initiatives –Knowledge transfer initiatives – using IT tools –Live demonstrations in farmer fields –Framer’s visits to research locations, plants and Agri Universities/institutes –Farmer field schools Livelihood Education Child Labour Health Ext. Education

9. Mandate in company bill 2011 The Board of every company referred to in sub- section (1), shall make every endeavour to ensure that the company spends, in every financial year, at least two per cent of the average net profits of the company made during the three immediately preceding financial years, in pursuance of its Corporate Social Responsibility Policy Provided that if the company fails to spend such amount, the Board shall, in its report made under clause (o) of sub-section (3) of section 134, specify the reasons for not spending the amount.

10. Suggestions Industry must update web-portals with community development initiatives NSAI can compile the industry initiatives at one point to share back

11. Lot more is to be done yet Thank you Nuziveedu seeds - Mahyco - Monsanto Syngenta - Bayer - JK Seeds Bioseeds - Raasi - UPL/Advanta Presentation content -Courtesy…Web-portals of