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Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.

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Presentation on theme: "Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang."— Presentation transcript:

1 Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang

2 Overview Market Segmentation –Geographic and Demographic –Mass Marketing and Multisegment Marketing Product Place Price Promotion

3 Market Segmentation Common Bases for Segmenting Markets Geographic Psychographic Demographic Behavioral / Product Usage Courtesy of Prof. Brunel’s Lecture

4 The Products- Toys and Games Selection Quality Service

5 The Place and The Price Mall vs. Plaza Neighborhood Surrounding Stores

6 The Promotions Sales Signs Displays Trail Toys

7 In Conclusion… Market Segmentation –Geographic and Demographic –Mass Marketing and Multisegment Marketing Product Place Price Promotion

8 Thank You ????????? Questions ?????????

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