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by...any subtitle? Conchay Toro UK Concha y Toro UK Management Department.

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Presentation on theme: "by...any subtitle? Conchay Toro UK Concha y Toro UK Management Department."— Presentation transcript:

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2 by...any subtitle? Conchay Toro UK Concha y Toro UK Management Department

3 Presentation Concha y Toro UK Report 2009 1. CyT Group 2. Concha y Toro UK 3. Viña Conchay Toro 4. Viña Palo Alto 5. Viña Maycas del Limarí 6. Viña Maipo 7. Viña Cono Sur 8. Viña Trivento 9. On-trade General Index

4 Presentation Concha y Toro UK Report 2009 CyT Group Concha y Toro UK Viña Conchay Toro Viña Palo Alto Viña Maycas del Limarí Viña Maipo Viña Cono Sur Viña Trivento On-trade Next chapter

5 Presentation chapter Concha y Toro UK Report 2009 Introduction CyT Group 1

6 Presentation Concha y Toro UK Report 2009 Conchay Toro at a Glance Viña Concha y Toro is the leading wine producer and exporter in Latin America and one of the ten largest wine companies in the world. Concha y Toro has shown sustained growth in the principle markets, demonstrating undisputed leadership and a high brand recognition and preference. The subsidiaries Viña Cono Sur, Viña Maipo and Viña Palo Alto contributed significantly to growth for the year. Holding company 1.1

7 Presentation CyT winery structure 1.2 Concha y Toro UK Report 2009

8 Presentation Key points Export Markets No 1 to USA, UK, Canada, Denmark, Japan & Belgium. UK Exports - Chile No 1 Exporter with UK market share c. 55% volume, 46% value MAT. (January 2009) UK Exports - Argentina No 2 World Exporter Current UK volume share 8.9%. (July 2008) Total Exports Chile Market share c. 39% volume c. 36% value MAT (January 2009) 1.3 Concha y Toro UK Report 2009

9 Presentation Key points Volume Sales 9 litres 24.1 million cases, Chile. 2.6 million cases, Argentina (2008) Company Investment $330 million over last 10 years in land and vineyards. Company Turnover $ 2008 c. $506 million World Coverage Represented in 125 countries 1.3 Concha y Toro UK Report 2009

10 Presentation  Concha y Toro owns almost 9,000 hectares in over 50 vineyards throughout Chile and Argentina.  Climate and geography create a wide spectrum of terroirs and growing conditions.  Each vineyard is “mapped” –cultivated row by row to get the best possible quality– and each “mapped” section is vinified separately.  Vinification and cellar capacity over 224 million litres. Vineyards location 1.4 Concha y Toro UK Report 2009

11 Presentation Concha y Toro UK Report 2009 CyT Group Conchay Toro UK Viña Conchay Toro Viña Palo Alto Viña Maycas del Limarí Viña Maipo Viña Cono Sur Viña Trivento On-trade Next chapter

12 Presentation chapter Concha y Toro UK Report 2009 Concha y Toro UK 2

13 Presentation Concha y Toro UK Report 2009 Organisational structure 2.1 Total UK office: 33

14 Presentation Concha y Toro UK Report 2009 Brand structure 2.2

15 Presentation Source: Concha y Toro UK Report 2009 Annual volume growth (9Litre) Annual volume growth (%) Charts & figures 2.3

16 Presentation FOB net turnover £43,132,731 +18.3% Charts & figures 2.3 Retail value £169,865,000 +41.6% Concha y Toro UK Report 2009

17 Presentation Source: Concha y Toro UK Report 2009 AC Nielsen Scantrak Data MAT to 13.06.09. Total off-trade volume (9Litre) Total off-trade value (£000) Charts & figures 2.3

18 Presentation Casillero -7.2% in volume CyT Group grows +16.2% Charts & figures 2.3 Casillero +0.5% in value CyT Group grows +26.9% Concha y Toro UK Report 2009

19 Presentation Source: Concha y Toro UK Report 2009 Chile red wine split by price range (75cl Only) Charts & figures 2.3

20 Presentation Source: Concha y Toro UK Report 2009 The company. Sales up to date 30th June 2009. Total Concha y Toro UK cumulative volumes Charts & figures 2.3

21 Presentation Accumulative Jan - Jul 2009 v 2008 = +30.2 Charts & figures 2.3 Total Annual Volumes 2009 = 64.3% of BP 2009 Concha y Toro UK Report 2009

22 Presentation Source: Concha y Toro UK Report 2009 Nielsen, 21.07.09. Off-trade wines by country (1,000 cs) Charts & figures 2.3

23 Presentation Source: Concha y Toro UK Report 2009 Nielsen, 21.07.09. Off-trade wines by country (1,000 cs) Period comparison: 14.06.08 vs 13.06.09 Charts & figures 2.3

24 Presentation Source: Concha y Toro UK Report 2009 LMG Self Serve, Customer Profiling & Cross Shopping reports. Casillero del Diablo red wines customers (75 cl) Last 26 weeks, September 2008 Charts & figures 2.3

25 Presentation Concha y Toro UK Report 2009 Any title here? Period: 23.03.08 to 21.09.08 Charts & figures 2.3 56,987 28,654 8,555 5441,222 2,882920 41,172 46,085 1,419 2,721 24,141 1,235 1,673 127,090 Shiraz Pino Noir Carmenere Cabernet Sauvignon

26 Presentation Source: Concha y Toro UK Report 2009 Vineyard Expansion: Chile 19881990199520052008 Number of vineyards 44113046 Hectares planted 579635216057347683 ValleysMaipo & Rapel Casablanca, Maipo, Rapel & Maule Limarí, Casablanca, Maipo, Cachapoal, Colchagua, Curicó& Maule Charts & figures 2.3

27 Presentation Source: Concha y Toro UK Report 2009 Vinification&Cellar Capacity Expansion 19881990199520052008 Total capacity (million liters) 434953.4231314 Stainless steel (million liters) 2.34.36.786 Barrels (number)3502619400034000 Charts & figures 2.3

28 Presentation Landmark facings proposed (ambient 2m - 5 shelf) 2.4 Concha y Toro UK Report 2009

29 Presentation Concha y Toro UK Report 2009 CyT Group Conchay Toro UK Viña Conchay Toro Viña Palo Alto ViñaMaycas del Limarí ViñaMaipo ViñaCono Sur ViñaTrivento On-trade Next chapter

30 Presentation chapter Concha y Toro UK Report 2009 Viña Concha y Toro 3

31 Presentation Concha y Toro UK Report 2009 1. Casillero del Diablo 2. Frontera 3. Sunrise Global brands 3.1

32 Presentation Concha y Toro UK Report 2009 Casillero del Diablo Frontera Sunrise Global brands 3.1.1

33 Presentation Brand essence Chilean Wine Legend: Over a century has passed since Don Melchor created a legend. When he discovered his finest Conchay Toro wines were missing, he spread the word that the devil lived in his cellar. From that day, the wine has been known as Casillero del Diablo, the devil's cellar. Market position No. 1 Premium Chilean wine brand. Brand profile: Casillero del Diablo 3.1.1 Concha y Toro UK Report 2009

34 Presentation Range  Reserva 25 cl: Sauvignon Blanc, Chardonnay, Merlot, Carmenere, Cabernet Sauvignon.  Reserva 75 cl: 15 varietal wines (6 reds, 8 whites, 1 rosé).  ReservaPrivada 75 cl: Sauvignon Blanc & Cabernet Sauvignon Syrah.  Brut Reserva 75 cl: Sparkling Chardonnay. Brand profile: Casillero del Diablo 3.1.1 Concha y Toro UK Report 2009

35 Presentation Consumer profile Consumers with a higher involvement in wine. They enjoy experimenting with different styles of wine and will actively seek more information. They read the back labels, websites and reviews from wine and food journalists. Awards In 2008 alone, Casillero del Diablo received more than 50 awards and accolades from major international competitions. Including 5 gold medals, 8 silver medals & 12 bronze medals. Brand profile: Casillero del Diablo 3.1.1 Concha y Toro UK Report 2009

36 Presentation Marketing activity  Consumer advertising: Sky/cable TV, outdoor and press.  Sponsorship: Summer Picnic concerts and Masters Tennis.  Consumer sampling: Picnic Concerts & indoor lifestyle events.  In store: “Press quotes” on shelf talkers and neck collar 3rd party promotions with Weber barbecues and Journey Latin America.  Gifting: Using partnerships with Lindt chocolate and Carrs biscuits. Brand profile: Casillero del Diablo 3.1.1 Concha y Toro UK Report 2009

37 Presentation Concha y Toro UK Report 2009 Product family Brut Reserva Sparkling Chardonnay ReservaPrivada Sauvignon Blanc Reserva Merlot Brand profile: Casillero del Diablo 3.1.1

38 Presentation Concha y Toro UK Report 2009 Casillero del Diablo Frontera Sunrise Global brands 3.1.2

39 Presentation Brand essence Chile in a glass: Chile is a country of remarka- ble features; the dessert to the north, ice-fields in the south, Andes mountains to the west and the Pacific Ocean to the west. Frontera wines are na- med after these four natural frontiers that protect our lush, sun-drenched vineyards. Bringing you an authentic taste of Chile in a glass. Market position Entry-level New World wine brand. Brand profile: Frontera 3.1.2 Concha y Toro UK Report 2009

40 Presentation Range  75 cl& 1.5 L Generics: Red, White & Rose.  75 cl& 1.5 L Dual varietals: Sauvignon/Chardonnay, Sauvignon/Semillon & Cabernet/Merlot.  75 cl& 1.5 L Varietals: Sauvignon Blanc, Chardonnay, Merlot Rosé, Cabernet Blush, Merlot, Cabernet Sauvignon.  75 cl: Late Harvest dessert wine. Brand profile: Frontera 3.1.2 Concha y Toro UK Report 2009

41 Presentation Consumer Profile Consumers with a lower involvement in wine. They enjoy the fruity taste of New World wines and actively seek value-for-money. They are generally not interested to seek information about wines they enjoy. Marketing Activity  Consumer sampling events: e.g. Summer Picnic Concerts.  Third party promotions: e.g. Discovery foods &Lovefilm. Brand profile: Frontera 3.1.2 Concha y Toro UK Report 2009

42 Presentation Concha y Toro UK Report 2009 Product family Generic Rosé Dual Varietal C. Sauvignon / Merlot Varietal Chardonnay Brand profile: Frontera 3.1.2

43 Presentation Concha y Toro UK Report 2009 Casillero del Diablo Frontera Sunrise Global brands 3.1.3

44 Presentation Brand Essence Enjoy 300 days of sunshine: Chile is a country full of remarkable features. The cooling Pacific Ocean follows the coastline to the west whilst the snow-capped Andes mountain range protects Chile’s vineyards to the east. These natural barriers, accompanied by more than 300 days of sunshine each year, ensure our grapes are grown in near-perfect conditions. Market Position Mid-priced New World wine brand. Brand profile: Sunrise 3.1.3 Concha y Toro UK Report 2009

45 Presentation Range  75 cl: Sauvignon Blanc, Chardonnay, Merlot Rosé, Carmenere, Merlot, Shiraz, Cabernet Sauvignon.  3 L BIB: Chardonnay, Merlot Rosé, Merlot, Shiraz. Brand profile: Sunrise 3.1.3 Concha y Toro UK Report 2009

46 Presentation Consumer Profile Consumers with a medium involvement in wine. They have a number of favourite wines but will experiment with new styles if they receive a recommendation from a trusted source. Brand profile: Sunrise 3.1.3 Concha y Toro UK Report 2009

47 Presentation Awards  2009: Gold medal at Berliner Wine Trophy (Cabernet Sauvignon).  2008: Gold medal at Carmenere al Mundo, Silver Medal at MundusVini (Carmenere), Silver medal at MundusVini (Merlot). Marketing Activity  Supported with ‘press quote’ shelf talkers and in-store tastings (Waitrose) & consumer sampling at indoor lifestyle events. Brand profile: Sunrise 3.1.3 Concha y Toro UK Report 2009

48 Presentation Concha y Toro UK Report 2009 Product family Varietal Merlot Rosé Varietal Chardonnay Varietal Carmenere Varietal Sauvignon Blanc Brand profile: Sunrise 3.1.3

49 Presentation Concha y Toro UK Report 2009 1. Almaviva 2. Amelia 3. Carmin de Peumo 4. Don Melchor 5. Late Harvest 6. Marques de Casa Concha 7. Trio 8. Winemaker’s Lot Specific origin wines 3.2

50 Presentation Concha y Toro UK Report 2009 Almaviva Amelia Carmin de Peumo Don Melchor Late Harvest Marques de Casa Concha Trio Winemaker’s Lot Specific origin wines 3.2.1

51 Presentation Concha y Toro UK Report 2009 Product family Almaviva C. Sauvignon Blend Brand profile: Almaviva 3.2.1

52 Presentation Concha y Toro UK Report 2009 Almaviva Amelia Carmin de Peumo Don Melchor Late Harvest Marques de Casa Concha Trio Winemaker’s Lot Specific origin wines 3.2.2

53 Presentation Concha y Toro UK Report 2009 Product family Limited Release Chardonnay 2007 Brand profile: Amelia 3.2.2

54 Presentation Concha y Toro UK Report 2009 Almaviva Amelia Carmin de Peumo Don Melchor Late Harvest Marques de Casa Concha Trio Winemaker’s Lot Specific origin wines 3.2.3

55 Presentation Concha y Toro UK Report 2009 Product family Carmín de Peumo Carmenere 2005 Brand profile: Carmín de Peumo 3.2.3

56 Presentation Concha y Toro UK Report 2009 Almaviva Amelia Carmin de Peumo Don Melchor Late Harvest Marques de Casa Concha Trio Winemaker’s Lot Specific origin wines 3.2.4

57 Presentation Concha y Toro UK Report 2009 Product family Don Melchor C. Sauvignon 2006 Brand profile: Don Melchor 3.2.4

58 Presentation Concha y Toro UK Report 2009 Almaviva Amelia Carmin de Peumo Don Melchor Late Harvest Marques de Casa Concha Trio Winemaker’s Lot Specific origin wines 3.2.5

59 Presentation Concha y Toro UK Report 2009 Product family Late Harvest Sauvignon Blanc 2006 Brand profile: Late Harvest 3.2.5

60 Presentation Concha y Toro UK Report 2009 Almaviva Amelia Carmin de Peumo Don Melchor Late Harvest Marques de Casa Concha Trio Winemaker’s Lot Specific origin wines 3.2.6

61 Presentation Concha y Toro UK Report 2009 Product family Varietal Chardonnay Varietal Carmenere Varietal Syrah Brand profile: Marques de Casa Concha 3.2.6

62 Presentation Concha y Toro UK Report 2009 Almaviva Amelia Carmin de Peumo Don Melchor Late Harvest Marques de Casa Concha Trio Winemaker’s Lot Specific origin wines 3.2.7

63 Presentation Concha y Toro UK Report 2009 Product family Cabernet Sauvignon / Shiraz / Cabernet Franc RRP £7.99 Merlot / Carmenere / Cabernet Sauvignon RRP £7.99 Chardonnay / Pinot Blanc / Pinot Grigio RRP £7.99 3 Sauvignon Blanc RRP £7.99 Brand profile: Trio 3.2.7

64 Presentation Concha y Toro UK Report 2009 Almaviva Amelia Carmin de Peumo Don Melchor Late Harvest Marques de Casa Concha Trio Winemaker’s Lot Specific origin wines 3.2.8

65 Presentation Concha y Toro UK Report 2009 Product family Brand profile: Winemaker’s Lot 3.2.8

66 Presentation Concha y Toro UK Report 2009 CyT Group Conchay Toro UK ViñaConchay Toro Viña Palo Alto ViñaMaycas del Limarí ViñaMaipo ViñaCono Sur ViñaTrivento On-trade Next chapter

67 Presentation chapter Concha y Toro UK Report 2009 Viña Palo Alto 4

68 Presentation Concha y Toro UK Report 2009 Palo Alto Brands 4.1.1

69 Presentation Concha y Toro UK Report 2009 Product family Reserva Shiraz Rosé Reserva ? Reserva ? Brand profile: Palo Alto 4.1.1

70 Presentation Concha y Toro UK Report 2009 CyT Group Conchay Toro UK ViñaConchay Toro Viña Palo Alto ViñaMaycas del Limarí ViñaMaipo ViñaCono Sur ViñaTrivento On-trade Next chapter

71 Presentation chapter Concha y Toro UK Report 2009 ViñaMaycas del Limarí 5

72 Presentation Concha y Toro UK Report 2009 Maycas del Limarí Brands 5.1.1

73 Presentation Concha y Toro UK Report 2009 Product family QuebradaSeca Chardonnay Reserva Syrah Reserva Especial Sauvignon Blanc Brand profile: Maycas del Limarí 5.1.1

74 Presentation Concha y Toro UK Report 2009 CyT Group Conchay Toro UK ViñaConchay Toro Viña Palo Alto ViñaMaycas del Limarí ViñaMaipo ViñaCono Sur ViñaTrivento On-trade Next chapter

75 Presentation chapter Concha y Toro UK Report 2009 ViñaMaipo 6

76 Presentation Concha y Toro UK Report 2009 ViñaMaipo Brands 6.1.1

77 Presentation Concha y Toro UK Report 2009 Product family Sparkling Brut - Rosé Bi-varietal C. Sauvignon / Merlot Reserva Merlot Gran Reserva Sauvignon Blanc Gran Devoción Carmenere / Syrah Limited Edition Syrah 2006 Brand profile: ViñaMaipo 6.1.1

78 Presentation Concha y Toro UK Report 2009 CyT Group Conchay Toro UK ViñaConchay Toro Viña Palo Alto ViñaMaycas del Limarí ViñaMaipo ViñaCono Sur ViñaTrivento On-trade Next chapter

79 Presentation chapter Concha y Toro UK Report 2009 ViñaCono Sur 7

80 Presentation Concha y Toro UK Report 2009 1. Cono Sur 2. Isla Negra Brands 7.1

81 Presentation Concha y Toro UK Report 2009 Cono Sur Isla Negra Brands 7.1.1

82 Presentation Concha y Toro UK Report 2009 Cono Sur Isla Negra Brands 7.1.2

83 Presentation Concha y Toro UK Report 2009 CyT Group Conchay Toro UK ViñaConchay Toro Viña Palo Alto ViñaMaycas del Limarí ViñaMaipo ViñaCono Sur ViñaTrivento On-trade Next chapter

84 Presentation chapter Concha y Toro UK Report 2009 ViñaTrivento 8

85 Presentation Concha y Toro UK Report 2009 1. Trivento 2. Otra Vida Brands 8.1

86 Presentation Concha y Toro UK Report 2009 Trivento Otra Vida Brands 8.1.1

87 Presentation Concha y Toro UK Report 2009 Trivento Otra Vida Brands 8.1.2

88 Presentation Concha y Toro UK Report 2009 CyT Group Conchay Toro UK ViñaConchay Toro Viña Palo Alto ViñaMaycas del Limarí ViñaMaipo ViñaCono Sur ViñaTrivento On-trade Next chapter

89 Presentation chapter Concha y Toro UK Report 2009 On-trade 9

90 Presentation Concha y Toro UK Report 2009 1. CyT 2. Mountain Range 3. Explorer 4. Los Gansos 5. Maiden Flight On-trade brands 9.1

91 Presentation Concha y Toro UK Report 2009 CyT Mountain Range Explorer Los Gansos Maiden Flight On-trade brands 9.1.1

92 Presentation Concha y Toro UK Report 2009 CyT Mountain Range Explorer Los Gansos Maiden Flight On-trade brands 9.1.2 (Missing)

93 Presentation Concha y Toro UK Report 2009 CyT Mountain Range Explorer Los Gansos Maiden Flight On-trade brands 9.1.3

94 Presentation Concha y Toro UK Report 2009 CyT Mountain Range Explorer Los Gansos Maiden Flight On-trade brands 9.1.4 (Missing)

95 Presentation Concha y Toro UK Report 2009 CyT Mountain Range Explorer Los Gansos Maiden Flight On-trade brands 9.1.5 (Missing)

96 presentation by The end! Concha y Toro UK Management Department

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