2. iTV Interactivity comes to Television Click here if the presentation is over

3. What is iTV?  Pay-per-view movies  Surfing the Web on TV  Ordering more information or a coupon from an advertiser  Chatting online with other viewers of Survivor

4. What is iTV?  Purchasing a CD of the band playing on “The Tonight Show”  Check stock quotes while watching CNBC  Playing along with Wheel of Fortune

5. What is the potential for iTV?  Selecting which camera angle you want in your favorite sporting event  Participating in a live news opinion poll  Making a bid on a live auction  buying the tie that Frasier is wearing, that lamp on Friends, or a translator for deciphering Dennis Miller on Monday Night Football

6. What about the advertiser?  Get closer to the consumer  Target consumers in a more focused way  Engender a sense of immediacy with the consumer  Get closer to the point of sale

7. You need to learn the lingo.  Electronic Programming Guide (EPG)  Interface  Synchronous  T-commerce  Vertical Blanking Interval (VBI)

8. iTV - I The First Attempt August ‘99

9. How would you like a free pizza with 2 toppings and soda?

13. Thanks for the order, your free pizza and soda are on the way!

14. iTV - I The Results  150 Pizza’s given away  10,000 WebTV owners in the Bay Area  Criteria: Watching the Star Trek Marathon - Have WebTV - Seen one of the Domino’s spot that ran 13 times during the 12 hour marathon - Want Pizza!

15. iTV - II Sing a song March 16, 2000

19. iTV - II The Results  Based on the WebTV viewers who were watching the Melissa Etheridge concert  46% responded to the message

20. What about the viewer?

21. iTV A Boom or Bust?

22. iTV The Reality  Dealing with Domino’s was more complicated than CDNow  All responses are funneled through RespondTV  If the interaction runs longer than 30 seconds

23. iTV The Reality  The odds are it is happening right now on your station and you’re not getting any pizza  Revenue sharing - everyone wants a piece of the pizza

24. Thank You Click here if the presentation is over