1. Childhood Immunization Health Communication Presentation April McKinney

2. Opener

3. Childhood Immunization l Greatest public health achievement l Misconceptions l Necessity

4. Formative Research l Evaluate attitudes, beliefs, knowledge l Survey –Demographics –Childhood immunization l Provo, Utah Valley l Personally distributed and collected

5. Target Audience

6. Communication Objectives By Summer 2003, clarify misconceptions and increase awareness regarding the benefits of childhood immunization by 75% among women of childbearing age in Provo.

7. Key Benefits to Promise l Peace of mind l Protection l Safe community

8. Methods Used to Pretest l 2 Focus groups –Mothers –Future mothers

10. Stay Alive--Immunize!

11. Channels and Openings l Health professionals l Television l Print l Internet l Health departments l OBGYN/Pediatric offices l Baby and children-related venues