1. Campaign Advertisements You need a piece of paper and pencil.

2. What is an advertisement? Advertisements are ways of getting people to WANT a good or a service. Advertisements are ways of getting people to WANT a good or a service. Advertisers try to make people feel that they NEED their product. Advertisers try to make people feel that they NEED their product.

3. On your paper, make a list items that you WANT because of an advertisement you have seen for it. (Could be a magazine ad, commercial, etc.)

4. What does this have to do with the presidential elections? Barack Obama (democrat) and John McCain (republican), have both made commercials to try to get people to WANT them in office. Barack Obama (democrat) and John McCain (republican), have both made commercials to try to get people to WANT them in office. They have even tried to get the American people to feel that they NEED them in office. They have even tried to get the American people to feel that they NEED them in office.

5. Senator Barack Obama Democrat from Illinois. Democrat from Illinois. State Senator State Senator African Father from Kenya. African Father from Kenya. Caucasian (white) mother. Caucasian (white) mother.

6. Senator John McCain Republican from Arizona. State Senator Vietnam Veteran Was a Prisoner of War (POW)

7. The advertisements Both men have run television commercials. Both men have run television commercials. Some commercials are about supporting their ideas / plans. Some commercials are about supporting their ideas / plans. Some of their commercials are to point out negative aspects of their opponent. Some of their commercials are to point out negative aspects of their opponent.

8. Get to the Point Watch the ads that are to be aired on television starting Monday evening. Watch the ads that are to be aired on television starting Monday evening. What point is Barack Obama’s commerical trying to get across? www.barackobama.com What point is Barack Obama’s commerical trying to get across? www.barackobama.comwww.barackobama.com What point is John McCain’s commercial trying to get across? www.johnmccain.com What point is John McCain’s commercial trying to get across? www.johnmccain.comwww.johnmccain.com

9. Your assignment If you were running for president, what kind of a commercial would you make to show the nation? If you were running for president, what kind of a commercial would you make to show the nation? You should consider You should consider Who will be voting? Who will be voting? What time of day would you have your commercial run on TV? What time of day would you have your commercial run on TV? Would you state what you will do to be a good president or point out your opponents flaws? Would you state what you will do to be a good president or point out your opponents flaws?