1. 10 Tips for a Successful Website #1 BRAND UNITY Keep the look and feel consistent with your offline branding (corporate ID). Make sure your branding is unique and memorable. Produced by Holtzman Communications, LLC

4. 10 Tips for a Successful Website #2 MUTUAL BENEFITS A good website is balanced – BOTH you and the end user benefit.

7. 10 Tips for a Successful Website #3 WEBSITES LEAD TO BUSINESS Help end users qualify themselves as leads. This saves time, money, and increases lead quality.

9. 10 Tips for a Successful Website #4 EASE OF USE Make sure the navigation and Information Architecture (how the information is presented) are easy to use. Anything more than two clicks is too many.

12. 10 Tips for a Successful Website #5 SUCCESS Define criteria for success before beginning development (sales, qualify prospects, subscriptions, etc). Then, measure if your site works.

13. 10 Tips for a Successful Website #6 BEAUTY People “see” your website first. A simple, appealing design is essential.

16. 10 Tips for a Successful Website #7 STAY RELEVANT Stay up-to-date -- on search engine positions, content, maintenance.

19. 10 Tips for a Successful Website #8 TOO MUCH INFORMATION Follow the Rule of 7 -- anything else overwhelms visitors.

22. 10 Tips for a Successful Website 10 Tips for a Successful Website #9 END-USER EMPATHY Give end-users reasons visit, stay and return to your site.

24. 10 Tips for a Successful Website 10 Tips for a Successful Website #10 RESEARCH Know your audience – talk to them – literally. Let them tell you how they want to be told and sold.

27. Thank You Holtzman Communications, LLC Lo fat marketing: Big ideas without big overhead.