2. Long Island Spirits Founded by Master Distiller Richard Stabile in 2007, Long Island Spirits is a craft distillery nestled in the heart of Long Island’s acclaimed North Fork wine region. Home to dozens of family-owned farms and wineries, the area’s long agricultural tradition provides ingredients used in Rough Rider whiskies. Long Island Spirits is the first craft distillery on the island since the 1800’s A true farm-to-bottle craft distilling operation nestled in a picturesque setting, where innovative spirits are produced with quality and integrity

3. Long Island Spirits Water used at the distillery is sourced from the Magothy Aquifer beneath the Pine Barrens National Forest Preserve. This area contains some of the purest water in the United States

4. In 1898 Teddy Roosevelt, a native Long Islander, organized the United States First Volunteer Cavalry, who became known as the Rough Riders. This disparate group of men shared a common purpose…the pursuit of adventure, independence, and excellence. Long Island Spirits, located just miles from where the Rough Riders disbanded, follows the same beliefs as these men and their leader. Behind the Name

5. Brand Essence Rough Rider Whisky embodies the heart and soul of true craftsmanship. This farm-to-bottle distillery is testament to the pure beauty of small-batch spirits and their ambition to define a new era of quality and passion

6. Brand Overview & Key Selling Points 1 ST CRAFT DISTILLERY ON LONG ISLAND SINCE 1800’s FARM-TO-BOTTLE DISTILLERY SMALL-BATCH, HAND-CRAFTED SOURCES SOME OF THE PUREST WATER IN THE USA TEDDY ROOSEVELT BRAND STORY

7. “Straight” Bourbon LEGAL DEFINITION OF BOURBON must be produced in the USA at least 51% corn mash distilled to no more than 160 proof enters barrel aging at no more than 125 proof aged in new, charred oak must be at least 80 proof STRAIGHT BOURBON meets all legal standards of Bourbon and... no added coloring, flavoring, or additional spirits Aging Standards minimum 2 years --- age statement = youngest whisky in the bottle --- Straight Bourbon under 4 years old must be labeled with the duration of aging

8. Double Casked Straight Bourbon Whisky High rye content Double-barrel matured in wine casks, rinsed with high-proof brandy Aged in new American oak casks for two-year minimum -- mingled with older bourbons Mash: 60% corn, 35% rye and 5% malted barley Alcohol: 90 Proof; 45% ABV SRP: $35.99

9. Double Casked Straight Bourbon Whisky Competitive Set Rough Rider Straight Bourbon Whisky Belle Meade Straight Bourbon Angel’s Envy Straight Bourbon Bulleit Straight Bourbon 90 Proof90.4 Proof86.6 Proof90 Proof Double-barrel matured in wine casks rinsed with high-proof brandy Minimum 6 years Minimum 2 to 6 years; finished in port casks for 3 to 6 months Minimum 2 years 60% corn, 35% rye and 5% malted barley 64% corn, 30% rye, and 6% malted barley 72% corn, 18% rye and 10% malted barley 68% corn, 28% rye, 4% malted barley $36$41$47$31

10. Rye Whisky LEGAL STANDARDS: AMERICAN RYE WHISKY at least 51% rye mash distilled to no more than 160 proof enters barrel aging at no more than 125 proof aged in new, charred oak any rye whisky aged over 2 years may be designated as “STRAIGHT”

11. “Bull Moose” Three-Barrel Rye Whisky Triple-Cask maturation process 1.Aged in charred new American Oak Casks 2.Transferred to ex- bourbon barrels 3.Finished in “Pine Barrens” Single Malt petite casks Mash: 95% Rye and 5% Malted Barley Alcohol: 90 Proof; 45% ABV SRP: $35.99

12. “Bull Moose” Three-Barrel Rye Whisky Competitive Set Rough Rider Bull Moose Rye High West Double Rye Whiskey Templeton Rye Whiskey Whistle Pig Straight Rye Whiskey 90 Proof92 Proof80 Proof100 Proof Triple-Casked 1. New American Oak 2. Ex-Bourbon 3. Ex-Single-Malt Minimum 2 years; blend of 2 whiskies n/a Double-Barrel-Aged Minimum 10 years 95% Rye and 5% Malted Barley a blend of 2 different mash bills 95% rye, 5% malted barley 100% Rye $36$39$45$75

13. “The Big Stick” Rye Whisky Distilled with locally-harvested Winter Rye –A traditional cover crop used by Long Island potato farmers Utilizes champagne yeast –Allows for a 12-day fermentation (4-times longer than typical) Extended fermentation releases powerful esters and florals Blended in micro-batches, 8 barrels per batch Mash: 95% Rye, 5% Malted Barley Bottled at Cask Strength; 121 Proof; 60.5% ABV SRP: $69.99

14. “The Big Stick” Rye Whisky Competitive Set Rough Rider “The Big Stick” Rye Redemption Rye Barrel Proof Whiskey Whistle Pig Straight Rye Whiskey Old World Sonoma County Rye Whiskey Cask Strength 121 Proof 92 Proof88 Proof98 Proof Minimum 1 year New American Oak Minimum 2 years; new charred oak barrels Triple-Casked Minimum 12 years Madeira, Sauternes, Port casks Aged in new charred American oak; finished in old wood 95% Rye, 5% Malted Barley 95% premium rye 95% rye and 5% malted barley 100% rye $70$89$123$67

15. Selling Tools (POS) Sell SheetsShelf Talkers POS AND PRESENTATION AVAILABLE ON TRADE TOOLS