1. CAUSE FOR CONCERN 60% of American adult drivers have driven a vehicle while feeling drowsy, more than 33% have actually fallen asleep. -National Sleep Foundation For drivers of all ages in the United States, United Kingdom, and Australia, between 5 and 30% of all crashes are attributed to fatigue. These crashes are more likely to be fatal. -George Institute for Global Health 10 percent of all drivers say they have fallen asleep at the wheel. -The AAA Foundation One in six crashes with a fatality was caused by a drowsy driver. -Nat. Highway Traffic Safety Admin. DELPHI DRIVE SAFE Luke Allen, Paul Chichura, Andres Gonzalez, Raja Suryadevara Professor Junfeng Ma, EDSGN 100, Section 015 CUSTOMER SURVEY CUSTOMER NEEDS HIERARCHY 1) Ease of Use (0.118) 1.1) Intuitive (0.071, 0.605) 1.2) Visible (0.012, 0.103) 1.3) Simple (0.034, 0.291) 2) Connected (0.324) 2.1) Adaptive (0.066, 0.203) 2.2) Sensitive (0.083, 0.257) 2.3) Accurate (0.092, 0.286) 2.4) Informative (0.021, 0.063) 2.5) Personal (0.025, 0.076) 2.6) Customizable (0.037, 0.114) 3) Safe (0.441) 3.1) Responsive (0.076, 0.172) 3.2) Quick (0.043, 0.097) 3.3) Attentive (0.125, 0.284) 3.4) Reliable (0.198, 0.448) 4) User-Friendly (0.118) 4.1) Affordable (0.007, 0.062) 4.2) Universal (0.006, 0.052) 4.3) Private (0.025, 0.213) 4.4) Comfortable (0.024, 0.204) 4.5) Compact (0.015, 0.128) 4.6) Unobtrusive (0.028, 0.242) 4.7) Efficient (0.012, 0.100) Many accidents occur on the road each year and, as a result, many injuries and fatalities. Because of this, safety is the utmost goal. We have a social responsibility to make the roads safer and to address this problem that affects so many people. Our goal is to make cars more connected with their drivers and, in doing so, to make the roads much safer for all drivers, passengers, and pedestrians. As we strive to make the world a better place, we aim to protect people with our product. MISSION STATEMENT PRODUCT DESIGN ANALYTICAL HIERARCHY PROCESS (AHP) First Tier Customer Needs: Top Five Customer Needs: Second Tier Customer Needs: CONCEPT GENERATION Concept Tree Concept Table CONCEPT SELECTION Concept Screening and Scoring Drowsiness Detection System US 6822573 B2 Heart rate monitor and head position sensor, detects drowsiness. Heart Monitoring Apparatus for a Motor Vehicle US 3731672 A Monitors EKG for severe cardiac diseases and emergencies while driving. Method and Device for Monitoring Heartrhythm in a Vehicle US 7945313 B2 Detects arrhythmia when driving through the steering wheel. American Heart Association. (2014, September 30). All About Heart Rate (Pulse). Retrieved December 10, 2014, from http://www.heart.org/HEARTORG/Conditions/More/MyHeartandStrokeNews/H eart-Rate---Pulse_UCM_438850_Article.jsp Fox, M. (2013, May 20). Sleep-deprived teens cause crashes, study shows. Retrieved December 10, 2014, from http://www.nbcnews.com/health/health- news/sleep-deprived-teens-cause-crashes-study-shows-f6C10002034 National Sleep Foundation. (n.d.). Facts and Stats. Retrieved December 10, 2014, from http://drowsydriving.org/about/facts-and-stats/ CUSTOMER FEEDBACK Sustainability Indictors EconomicEnvironmentalSocial-EnvironmentalSocial-Economic Major Themes $12.5 billion yearly in monetary losses caused by fatigue related crashes. Less resources and energy used in repair and replacement Safety and Health Less money spent on repairs, health costs, post mortem costs SUSTAINABILITY AND INDICATORS Sustainability involves economic, social, and environmental impacts. REFERENCES