1. Dynamic Creative Optimisation

2. Omnichannel DCO
Sizmek Dynamic Creative has always had a best-in-class tool for this:
… but these capabilities have been dramatically expanded and made available to these channels:
Mobile/Tablet/Desktop
Linear/Non-Linear Video

3. Omnichannel DCO Desktop Mobile Social Video
Samples for each of the DCO channels

4. Sizmek DCO | Intelligent Creative Optimisation
To geo-location
To behaviours
To demographics
To keywords
By site visits
By ad engagement
By ad exposure
By engagement
By geo-location
By context
By custom rules
Targeting
Retargeting
Optimisation
– By using an ad server you are able to customise your creative to use targeting and retargeting to ensure the best performance of the campaign. Utilizing an ad server means that you can take advantage of both these features across your entire campaign and are not restricted to using targeting and retargeting across each publisher individually blah blah blah SVP is awesome...
I’m going to go through the above slide, and then follow up with some examples – so don’t worry if you get a little lost.
PRESENTER NOTES:
Smart Versioning is MediaMind’s Platform-integrated DCO solution offering:
Targeting
Automatically customize ads to specific audiences based on location, behavior and demographics
Retargeting
Tailor and customize ads more relevant to users who have visited your site or previously engaged with an ad
Optimization
Leverage ‘machine learning’ to identify & serve the best performing ad for each targeted Audience. Optimize CTR, Conversions and Dwell Rate by engagment, geo-location, demograhics. Adapts over time to accommodate changing audience tastes
On-the-fly Creative Versioning
Generate AND change thousands of different ad versions, even while the Ad is live—without the need for re-trafficking
On-the-fly Creative Versioning
Generate and change thousands of versions mid-campaign
No need for re-trafficking

5. What’s possible Sizmek HTML5 Dynamic Creative mobile capabilities
Agile Advertising
Daily deals
Limited-time Promos
Holidays and real-time events
Behavioral Targeting
Passenger car intender
Compact car intender
SUV intender
Geotargeting – limited to Country, Region and DMA
Illinois
Colorado
Category Retargeting via Aerify (in Beta)
Retarget bedroom category
Retarget kitchen category
California
Demo targeting
Male, 21-30
Female, 40-60
Creative Optimization
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6. Chose to version your ads using either Excel sheets…
Each row represents a version that can be targeted to match the viewer.

7. …or you can use an xml data feed
Each data set in the XML feed creates a row in the platform interface that represents a version that can be targeted to match the viewer.

8. Dynamic Creative Reports
Version & Audience Reporting Metrics
Served Impressions
Total Clicks
CTR
Dwell Rate
Impressions
w/ Dwell
Dwell Avg Duration
Interactions (Rate)
Total Conversions (Rate)
Post Impression Conversions (Rate)
Total Conversions (Rate)
Post Click Conversions (Rate)
Audience Report
Version Report
Detailed Product Reporting Metrics
Features:
    Audience Reports: Performance data on all of your target Audiences. Audiences can be defined by any combination of Geo, Retargeting or Behavioral (coming soon)
    Version Reports: Performance data is available at your chosen Version granularity… Get performance data for all your versions, or get aggregate performance over a group of Ads.
     You can also see performance for your Ad Versions for any given Audience you are Targeting… That way, you can tell how much  better the “$25 off” Version does better with re-targeted “Non-purchasers” versus re-targeted “Purchasers”
    Product Detail Reports: Get performance Reports on any individual Product that is part of your SV campaign, even if it appears with other Products in the same Ad, or if it appears across different Ads
Product View
Product Click
Product CTR
Product Post Click
Product Post-Click Conversion Rate
Detailed Product Report

9. Dynamic Creative benefits
Streamlined and scalable workflow: Faster time to market
Powerful optimization
Deep reporting that yields insights
Creative freedom
… and it’s available across all your digital channels!
Flexible decisioning system