1. MARKETING REVOLUTIONS: CREATIVITY AND BRANDING IN SOCIAL NETWORKS

2. THE SOCIAL REVOLUTION “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it's the people who are taking control” - Rupert Murdoch, Chairman and CEO, News Corporation

3. FACEBOOK: OVER 750 MILLION

6. THE SOCIAL REVOLUTION HAS CHANGED EVERYTHING

7. COMMUNICATION & SOCIALIZING Social DigitalAnalog

8. MUSIC & RADIO Social Digital Analog

9. TV & VIDEO Social DigitalAnalog

10. COMMERCE Social DigitalAnalog

11. CONTENT DISTRIBUTION IS FOREVER CHANGED

12. THE ONE WAY BROADCAST MODEL IS DEAD

13. IT IS NOW A TWO-WAY DIALOGUE AS MEDIA HAS BECOME DEMOCRATIZED

14. A CONSUMER-DRIVEN WORLD The consumer now has a VOICE and social media becomes the ‘amplifier’ of peoples thoughts, expressions and creativity

16. M&M’S FIND RED

17. The consumer's toolbox has also been significantly upgraded, and the new digital tools for expression have dramatically increased the power of consumer movements

18. “We don’t have a choice whether we do social media, the question is how well we do it.” – Erik Qualman, founder and author, Socialnomics

19. Brands must participate in an ongoing conversation, where both are speaking…

20. …and listening, in real-time, are critically important

22. THE WORD, IN REAL TIME

23. Agencies need to add new Assets in Armory Added skill sets, people, and capabilities: Social media listeners, planners, and strategists

28. 83.4 support (28.4) or strongly support (65) the boycott 96.6 would probably (29.1) or definitely (67.5) join a similar boycott in the future 66.9 reduced purchases (15.2) or stopped buying (49.7) cottage cheese

30. LETTERBOMBING

31. M&M’S FIND RED

32. “I see a future in which marketing is customer driven. Instead of being passive recipients of “hits” from mass media, customer will determine what they will be exposed to, in what form, in what sequence, and from what sources.” SOURCE: GEORGE SILVERMAN, AUTHOR OF The Secrets of Word-of-Mouth Marketing

33. THANK YOU