1. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 1 Technology Management and Entrepreneurship The Future of the Industrial Engineer Friday, Oct. 07, 2005 Estella, E AIM 2005

2. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 2 Technology Management and Entrepreneurship CONTENT AIM 2005 1.The Industrial Environment 2020 2.What is left for Europe? 3.How to shape our future?

3. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 3 Technology Management and Entrepreneurship CHANGES AIM 2005 1.The Industrial Environment 2020 China India SE Asia

4. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 4 Technology Management and Entrepreneurship THREATS ? AIM 2005 2.What is left for Europe? TO REACT OR …. SINGAPORE

5. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 5 Technology Management and Entrepreneurship 0 500 1000 1500 2000 2500 3000 3500 1991199319951997199920012003 Development of Jobs 1991 til 2003 (Exp. Switzerland) Quelle: Bundesamt für Statistik Tertiärer Sektor: +13,7% Sekundärer Sektor: -19,5% Primärer Sektor: -10% Total: +2.7% Anzahl Erwerbstätige in Tausend

6. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 6 Technology Management and Entrepreneurship Development of Working Places: How to act? „old“ working places disappear „new“ working pöaces are created „vital economy“

7. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 7 Technology Management and Entrepreneurship IDEAS ……ACTIONS 3. HOW TO SHAPE OUR FUTURE? MARKET SZENARIOS ENTREPRENEURS ACADEMIC ENTREPRENEURS? AIM 2005

8. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 8 Technology Management and Entrepreneurship 12559 AIM 05: Entrepreneurial Leadership to Win

9. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 9 Technology Management and Entrepreneurship Mechanical Heart Valve: Which (Technological) Key Capability?

10. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 10 Technology Management and Entrepreneurship 2 Venture Video Clips (ICT, Bio) 1 Enertech

11. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 11 Technology Management and Entrepreneurship 10589e -50,0% +50,0% -50,0% +50,0% Annual Change in R&D intensity (92-97) Annual Change in Market Value (Standardized, 92-97) Source: Mercer AIM 2005How much may R&D cost? (a true but may-be not quite scientific study)

12. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 12 Technology Management and Entrepreneurship AIM 2005 12506-1e „Environment“ Enterprise Technology Source: Tschirky & Schuh Finance Resources Customers Co-workers Management Entrepreneurial Leadership

13. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 13 Technology Management and Entrepreneurship Corporate Key Capabilities Corp. Key Capabilities create ( real) Competitive Advantage = Better Products / Services than the Competion in the eyes of the Customer (not of us!) Key Capabilities = -a bundle of disciplines / technologies -skill – based (not only knowledge based) -people- and organisation - based -longterm development (barrier to entry)

14. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 14 Technology Management and Entrepreneurship How do Companies get New Technologies? From the Market or from Science? 14006e - Market Pull Wireless Phone Wire limits the Comfort -Technology Push Unused Capacity SMS > Ich hab dich lieb! AIM 2005 „Market-Pull“ or „Technology Push“

15. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 15 Technology Management and Entrepreneurship AIM 2005 Entrepreneurial Success: Tech AND Market Mgmt 12129a-e To recognize Customer‘s Needs Success = To put to use Technology x

16. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 16 Technology Management and Entrepreneurship AIM 2005 Value Creation: Basic Strategy 14619-9e Vision Explore opportunities Vision Explore opportunities Corporate Culture Efficiency Effectivity through close customer relations Innovations

17. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 17 Technology Management and Entrepreneurship AIM 2005 Value Creation: Basic Strategy 14619-9e Vision Explore opportunities Vision Explore opportunities Corporate Culture Efficiency Effectivity through close customer relations Innovations

18. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 18 Technology Management and Entrepreneurship AIM 2005 The Dynamics of Innovation 12628e Process Innovation Market and design innovations Product innovations t Intensity of innovation Source: Abernathy & Utterback t Product/market success Source: Sommerlatte Early phase Growth phase Maturity phase t No. of firms based on new technologies Source: Utterback Pioneer firms Growth firms Global firms Dominant design

19. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 19 Technology Management and Entrepreneurship AIM 2005 Strat. Phases - Different Management Requirements 12122-2e Maturity optimize customize cost efficiency Growth focus operationalize expand minimize process cost Product Develop- ment and Concept for Processes Product and Process Improvements Product and Process- Optimization Start-up broad, innovative, creative, fast Functionality Cost only second priority 70% of the cost are built-in Q-Basis-fixed

20. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 20 Technology Management and Entrepreneurship AIM 2005 12133e-3 The Entrepreneur 12133e-3 vision intuition conviction determination courage Leader+ Do the right things objectives allocation knowledge perseverance organisation Manager+ Do things right Communicator Make things known

21. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 21 Technology Management and Entrepreneurship AIM 2005 Requirements for Entrepreneurs with var. Tasks 20752e Executive Level Corporation Product Division (SBU) Department Functional team 0% 50%100% Vision & Culture Environment & Strategies Changes & Networks Resources & Results Self- and Team Developement Professional Know how

22. Prof. Dr. Fritz Fahrni ITEM-HSG Slide 22 Technology Management and Entrepreneurship AIM 2005: Values 12099-2be innovative competent understandable on-time with self-confidence accountable learning Successful Entreprise