1. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Innovation and Technology Management AIM Conference, June 28th - July 1st, 2001, Madrid Fritz Fahrni

2. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Technology Revolution and Changes in Economy 1.New EconomyWhat is it? 2.Old EconomySo what? 3.The Role of Innovation 4.The Role of Technology 5.Implication for Management

3. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich The New Economy 12191e New Economy Internet Microsoft B to V Nasdaq Com · AOL Netscape New Markets dynamic Growth

4. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Driving Technology in the New Economy 12193b-e Time Product-/ Market- Success 197020012030 Com Developer · New Dealing with Knowledge Com User · Com Supporter · Traditional Dealing with Knowledge

5. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Technology Revolution and Changes in Economy 1.New EconomyWhat is it? 2.Old EconomySo what? 3.The Role of Innovation 4.The Role of Technology 5.Implication for Management

6. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich The Old Economy (1) 12195-e Slow Growth Low Tech backward Salary dumping Restructuring Mergers Shifting to low cost countries Non-attractive Closing sites/factories

7. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Basic Human Needs (Maslow)Our Markets 12197-e CommunicationMobilityEnergy/... Food ClothingHousingHealthSafety physiological spiritual/ philosophical Self- fullfilment Leasure time Pleasure Recognition... Adventure

8. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Technology Revolution and Changes in Economy 1.New EconomyWhat is it? 2.Old EconomySo what? 3.The Role of Innovation 4.The Role of Technology 5.Implication for Management

9. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Grow/Renew or Die? ? 14605-e

10. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich What is the Right R&D Investment? 10589e -50,0% +50,0% -50,0% +50,0% Annual Change in R&D intensity (92-97) Annual Change in Market Value (Standardized, 92-97) Source: Mercer

11. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Success = Ability to Innovate 14612-2e time Product-/ Market-Success

12. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich To change the rules = to escape the common belief 14624e Corporate Net Internet (Netscape, Sun) Sick Patient Healthy Patient (Health Care) Sport-Event Media Event (Olympic Games) Fashion Logistics (Benetton) Toy Store Corner Dept. Store for Children (Toys´R´us)

13. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Entrepreneurial Success: Technology AND Market Management 12129a-e To recognize Customers Needs x Success = To put to use Technology

14. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Technology Revolution and Changes in Economy 1.New EconomyWhat is it? 2.Old EconomySo what? 3.The Role of Innovation 4.The Role of Technology 5.Implication for Management

15. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Technology in the Machinery Industry (1) 12194-4e Metal formingCastingSteam Engines ForgeingJet Engines ? ? ShapingTurning, DrillingPumps ErodingPrinting Machines Car Engines Weaving Machines CoatingPlasma SprayConstruction Materials Vacuum VaporSpace Shuttle Fuel Cells Artifical Joints MicroPhotographyMissiles TechnologyEdgingElectronic Print Nano-AtomicTunnel Microscope technologyStructuresNanopumps Surfaces

16. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich 12250

17. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich 12265

18. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Life Cycle of a Key Capability 12122-2e broad, innovative, creative Functionality 70% of the cost are built-in Q-Basis-fixed Product Develop- ment and Concept for Processes focus operationalize expand minimize process cost Product and Process Improvements optimize customize cost efficiency Product and Process- Optimization Start-upGrowth Maturity

19. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Renewal of Key Capabilities 12247e through combining (Bundling) old AND new technologies bring success entrepreneurial challenge Examples:Food Industry Building Industry, Clothing Industry Health-Industry Communication: Print Technology

20. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Technology Revolution and Changes in Economy 1.New EconomyWhat is it? 2.Old EconomySo what? 3.The Role of Innovation 4.The Role of Technology 5.Implication for Management

21. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Technology and Innovation 12047e Entreprise Management Entrepreneurial Challenge Technology- Management Environment Finance Customer/Market Technology

22. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich The new Entrepreneurial Challenge 12249e New Entrepreneurs needed Success is based on: - much more knowledge and knowhow - new technologies - new methods and tools - new competitive dimensions - with same human beings - with same values

23. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Steps Within the Knowledge-Creation Process 12379e Knowledge Enabling: The Knowledge-Creation Steps Sharing Tacit Knowledge 1 Creating a Concept 2 Justifiying a Concept 3 Building a Prototype 4 Cross- Leveling Knowledge 5

24. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Knowledge Enablers 12380e A)Instill / Maintain Curiosity and Vision B)Manage Conversation C)Mobilize Activists D)Create the Right Context E)Globalize Local Knowledge Knowledge Enabling: The Knowledge-Enablers

25. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Knowledge Enabling: The 5x5 Grid 13402e Knowledge Enablers Knowledge-Creation Steps Sharing Tacit Knowledge Creating a Concept Justifiying a Concept Building a Prototype Cross-Leveling Knowledge Instill a Curiosity Manage Conversation Mobilize Activists Create the Right Context Globalize Local Knowledge = Strong Impact = Impact The Dots Indicate Those Steps Within the Knowledge-Creation Process, That Have a Strong Impact on the Knowledge Enablers.

26. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Quality of Leadership 12041e Styles of Leadership Command Control Correct Conservative Context Culture Communication Innovative

27. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Consequences for Entrepreneurship 12298e Customers Command / Control conservative Customers Goals Values & Attitude Co-owner innovative

28. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich From Quality to Business Excellence 12124-3be Leadership Corporate Culture Co-workers Ressources Shareholders Consumer Satisfaction Mission Vision Strategy Structure Enablers Results Sustainable, appropriate profit Team- and performance- oriented Society and responsiblity

29. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Key Elements of Corporate Culture speed innovation learning Business Innovator self-confidence simplicity accountability 12099-2be competence

30. Prof. Fritz Fahrni, PhD Technology Management and Entrepreneurship Swiss Federal Institute of Technology Zurich Summary and Trends 12198-e 1.Incororate ICT =.com – user 2.Innovation = 1% Inspiration + 99% Perspiration 3.Market Pull x Technology Push = Success 4.Technology Mgmt + Enabling Knowledge Transfer 5.ccc.... CCC