Presentation is loading. Please wait.

Presentation is loading. Please wait.

INSTANT RESPONSE DIAL SESSION FOCUS GROUPS FOR POLITICAL CAMPAIGNS Background Presentation for the 17 th Annual EAPC Conference.

Published byShannon Robbins Modified over 8 years ago

Similar presentations

Presentation on theme: "INSTANT RESPONSE DIAL SESSION FOCUS GROUPS FOR POLITICAL CAMPAIGNS Background Presentation for the 17 th Annual EAPC Conference."— Presentation transcript:

1 INSTANT RESPONSE DIAL SESSION FOCUS GROUPS FOR POLITICAL CAMPAIGNS Background Presentation for the 17 th Annual EAPC Conference

2 THE INSTANT RESPONSE FOCUS GROUP

3 VIDEOS FOR TESTING Campaign Ads Speeches Media Interviews Party Spokesperson Opponent’s Messages

4 THE RESULTS

5 PRINT / IMAGE MATERIAL FOR TESTING OR Which do you prefer? Why? OR

6 WHO & WHERE Who? 15-30 participants per group Cumulative results of all participants Representative recruitment Where? Any city or country Focus group facility On location Adaptable to any language

7 SEGMENTATION BY….. GenderAgeCity Race / Religion IncomeEducation Spoken Language Past Vote Support for Candidate..or any other demographic

8 SEGMENTING BY PARTY Merkel - Click while connected to Internet German Chancellor Angela Merkel speaking at DAVOS, results are segmented by CDU voters and SPD voters Or copy and paste this link into a browser: http://www.youtube.com/watch?v=qvsffynF54Y

9 SEGMENTING RESULTS BY GENDER Brown - Click while connected to the Internet Or copy and paste this link into a browser: http://www.youtube.com/watch?v=hpUiMWh2MGk British PM Gordon Brown at the Labour Party Conference, results are segmented by gender

10 PM BROWN’S CONVENTION SPEECH MALE / FEMALE Women reacted more positively than men This is a graphical representation of the speech from the previous slide: http://www.youtube.com/watch?v=hpUiMWh2MGk

11 ADVANTAGES OF INSTANT RESPONSE Fully engages participants Anonymous and discreet Eliminates “dominant” participant Moderator is aware of results in “real-time” Feedback drives discussion Build demographic profile Quantitative element Find out what really works!

12 EXPERTISE  Message / Language expert  Strategy based on research  Former Spokesman for President Shimon Peres  Polled for PM Ehud Olmert  PM Ariel Sharon Speechwriter  Worked with Dr. Frank Luntz & Arthur Finkelstein  Former Aide to Benjamin Netanyahu  Global experience  Multi-lingual capability

13 KEEVOON’S POLLS QUOTED IN…….

14 M ITCHELL B ARAK US: +1-202-510-9290 IL: +972-52-404-6600 INUM: +883-5100-1342-5140 mitchell@keevoon.com www.keevoon.com

Download ppt "INSTANT RESPONSE DIAL SESSION FOCUS GROUPS FOR POLITICAL CAMPAIGNS Background Presentation for the 17 th Annual EAPC Conference."

Similar presentations

Session Overview Why Communication Planning is Important? What is the Communications Feedback Loop? Who is your Audience? What are the Elements of a Communication.

Session Overview Why Communication Planning is Important? What is the Communications Feedback Loop? Who is your Audience? What are the Elements of a Communication.
An Active Learning Platform. Goal Learn how to use LectureTools as an instructor (with laptops and tablets) Learn how to use LectureTools as a student.

An Active Learning Platform. Goal Learn how to use LectureTools as an instructor (with laptops and tablets) Learn how to use LectureTools as a student.
Government Chapter 17 Elections and voting. Electing the President  Presidential candidates begin the campaign a year before.  Intensity builds after.

Government Chapter 17 Elections and voting. Electing the President  Presidential candidates begin the campaign a year before.  Intensity builds after.
Y A S O O B A L I b o r n o n 1 9 t h F e b r u a r y 1 9 9 0 i n K a n p u r d i s t r i c t o f U t t a r P r a d e s h. H e s t a r t e d s i n g i.

Y A S O O B A L I b o r n o n 1 9 t h F e b r u a r y i n K a n p u r d i s t r i c t o f U t t a r P r a d e s h. H e s t a r t e d s i n g i.
ENGAGING THE PUBLIC WITH TECHNOLOGY Tuesdays at APA – Chicago, IL April 7 th, 2009.

ENGAGING THE PUBLIC WITH TECHNOLOGY Tuesdays at APA – Chicago, IL April 7 th, 2009.
PERCEPTION ANALYZER MAJESTIC MRSS. TABLE OF CONTENTS  Introduction  Technology Speaks  Uses Of Perception Analyzer  Case Study  Focus Study  Industrial.

PERCEPTION ANALYZER MAJESTIC MRSS. TABLE OF CONTENTS  Introduction  Technology Speaks  Uses Of Perception Analyzer  Case Study  Focus Study  Industrial.
Political Consultants. What do you think of, when you think of a political consultant?

Political Consultants. What do you think of, when you think of a political consultant?
Social Media. Lesson Objectives I will have the opportunity to investigate how political parties operate online I will have the opportunity to explain.

Social Media. Lesson Objectives I will have the opportunity to investigate how political parties operate online I will have the opportunity to explain.
ELECTRONIC COMMERCE MIS E MARKETING LECTURER INCHARGE- ALM AYOOBKHAN

ELECTRONIC COMMERCE MIS E MARKETING LECTURER INCHARGE- ALM AYOOBKHAN
MASS MEDIA Just how much influence should they have…

MASS MEDIA Just how much influence should they have…
Together we can change our world. The voice of girls and young women For WAGGGS advocacy is: We influence people to take decisions that will improve our.

Together we can change our world. The voice of girls and young women For WAGGGS advocacy is: We influence people to take decisions that will improve our.
DEFINING COMMUNICATION CHAPTER 8- MARKETING EDUCATION.

DEFINING COMMUNICATION CHAPTER 8- MARKETING EDUCATION.
ADVOCACY IN THE DIGITAL AGE FOOD INDUSTRY ASSOCIATION EXECUTIVES 87 TH ANNUAL CONVENTION PARK CITY, UTAH NOVEMBER 14, 2014 CASSANDRA WALKER PYE APCO WORLDWIDE.

ADVOCACY IN THE DIGITAL AGE FOOD INDUSTRY ASSOCIATION EXECUTIVES 87 TH ANNUAL CONVENTION PARK CITY, UTAH NOVEMBER 14, 2014 CASSANDRA WALKER PYE APCO WORLDWIDE.
Israel Political Arena From Dominant party, thru dual center to the current instability.

Israel Political Arena From Dominant party, thru dual center to the current instability.
ICTC - Celebrating our ten year anniversary in 2014 Strategy Why comms? Building public awareness fosters an enabling environment and increases political.

ICTC - Celebrating our ten year anniversary in 2014 Strategy Why comms? Building public awareness fosters an enabling environment and increases political.
Contestant Number Three Israel’s Government. Type of Government Israel is a Parliamentary democracy. The power is shared by the Prime Minister (Benjamin.

Contestant Number Three Israel’s Government. Type of Government Israel is a Parliamentary democracy. The power is shared by the Prime Minister (Benjamin.
Copyright © 2014 by The University of Kansas Meeting the Media.

Copyright © 2014 by The University of Kansas Meeting the Media.
Campaigns, Elections, and Mass Media

Campaigns, Elections, and Mass Media
Political advertising The dominant form of candidate communication with the electorate.

Political advertising The dominant form of candidate communication with the electorate.
American Federal Government Chapter 8: Campaigns & Elections.

American Federal Government Chapter 8: Campaigns & Elections.

Similar presentations

Ads by Google